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Last year, the smartphone market has been in decline. Overall, far fewer devices are over the counter than in 2017. There is now a statistic describing the concrete changes made to the different price bands.
Although the majority of users are not willing to spend hundreds of euros on a smartphone, the share of high – end devices in 2018 has risen sharply. Compared to the previous year, manufacturers managed to get an 18% increase for smartphones costing $ 400 or more. While the middle clbad also grows between $ 200 and $ 399, with one percent, just about every cheap model has been sold. According to a counterpoint badysis, the market as a whole dropped by just under three percent.
Apple's pricing policy as a cause
Experts suggest that the evolution of the higher price segment can be attributed to Apple's decisions. Since the presentation of the iPhone X, prices have "reached a new level". It was the first smartphone ready to be used with a price over 1000 euros. As a result, other manufacturers, including OnePlus, Samsung, Google and Huawei, have also sold their latest models at higher prices.
At present, the impact of significantly higher sales of premium smartphones on the future is not yet known. It is conceivable that growth will also slow down here in the coming years. Many high-end devices, unlike low-cost entry-level models, are still up to date even after many years, so that they can be used without restrictions. It follows that with the increasing life of smartphones, fewer devices can be sold.
Smartphone, Samsung Galaxy A9, Quad Camera, Quad Camera, Quad Camera, Samsung Galaxy A9 (2018)
2019-02-03T17: 37: 00 + 01: 00Tobias Rduch
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