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We are starting to get an idea of what Apple products (hardware, software or media) are doing the most. The software may be at the heart of Cupertino's success in California. Earlier this week, Apple announced that its iOS-based triumvirate – iPhone, iPad, and iPod touch – accounted for 65 percent of the $ 17.3 billion in last quarter's business figure.
In addition, sales of Mac OSX products accounted for 20% of all sales. According to Analyst Horace Dediu of Asymco, combine these two sources with sales of Mac OSX software and various products from the App Store. In addition, 90% of Apple's revenue comes from software.
"That says a lot about the importance of software for Apple, but also about the cohesion of an extensible and flexible architecture allowing it to occupy a portfolio including a music player and a server. "company," writes the badyst in a blog.
So, to answer the initial question: Is Apple a software, hardware or media publisher? The makers of iPhone, iPad, iPod, iOS, Mac OSX are the three, says Dediu.
[Fortune, Asymco]
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