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Adam Levine performs at half-time show at Super Bowl 2019 Credit: NFL via Youtube
Andrew Whitworth spoke in front of many NFL fans last night while he was trying to tell what he was feeling after the Super Bowl's 13-3 loss by his team.
"At the end of the day, we're all going to die," said the Los Angeles Rams' offensive tackle – and perhaps his tacit reminder that the Big Dirt Nap waits for each of us was the only rational answer to that. was happening. one of the most discouraging and uninteresting Super Bowls of recent times.
And even though the Super Bowl LIII results will not let anyone at CBS or the NFL fight for the cold comfort of a funeral shroud, the ratings suggest that millions of Americans might have opted for a a little more sleep instead of enduring the whole game. .
The CBS issue on the impbade between the Patriots and the Rams gave an average rating of 44.9 households on the 56 meter markets in Nielsen, which represents a 5% drop from 47 , 4 last year and the lowest since yesterday. the last time a Super Bowl failed to retain an average of more than 100 million viewers.
Preliminary deliveries were also depressed, although, as with all live television broadcasts, the West Coast figures are not correctly represented in the first sampling. That said, the preliminary, best-directional data makes the CBS game audience about 87.7 million viewers, of which about 36 million were adults aged 18 to 49. Last year, the preliminaries brought together 92.5 million viewers and just under 40 million people, adjusted figures to 103.4 million viewers and 43 million adults aged 18 to 49 years.
Linear and continuous official statistics will be released later this afternoon. However, from this initial point of view, it seems that last night's defensive slog marks the first Super Bowl broadcast of less than 100 million viewers in a decade. (The NBC Super Bowl XLIII presentation drew an average of 98.7 million live viewers on the same day.)
If final deliveries showed a significant drop from one year to the next, it would defeat the NFL ratings for the season. An offensive production boom and a flurry of close games contributed to a 5% increase in regular season ratings, while the 10-game playoff series was up 10%.
That casual fans have chosen to leave the game early should not surprise, given the frantic pace of the game. At the end of the third quarter, the score was blocked at 3-3 and the first touchdown was only recorded when Sony Michel of New England scored a goal seven minutes from the end of the second half. match.
The Rams' failure to score a single touchdown is remarkable, as the team finished the 2018 season as the NFL's eleventh leading offensive. But the Patriots' defense relentlessly chased Los Angeles quarterback Jared Goff, dismissing him four times, intercepting him once and limiting him to just 229 yards and 57.9 to pbad.
Tom Brady did only slightly better than his younger counterpart, accumulating only 262 yards and an interception while finishing with a lean 71.4. Still, that performance was enough for Brady to win his sixth Super Bowl ring.
With a total of 16 points on the scoreboard at the final whistle, the Super Bowl LIII is now considered the lowest tilt for the NFL title in history. The Pats and Rams combined for 14 horses. This was the idea of anyone from a good time.
Of course, CBS gives no guarantee of ranking to its Super Bowl advertisers and, as such, will not be held responsible for insufficient deliveries. In fact, the low turnout could be a burden for Fox because the rates for its Super Bowl LIV broadcast will be determined by this year's ratings.
The average rate of a 30-second unit at last night's match was about $ 5.2 million. According to preliminary estimates by Kantar Media, in-game advertising expenses totaled $ 382 million, making it the third highest record ever. Last year, Kantar had forecast that NBC would reach $ 408 million. the actual number of files filed by Comcast LP was $ 423 million.
Kantar said the total load of ads and network promotions in the Super Bowl LIII was 49 minutes and 45 seconds. This accounted for almost a quarter (23%) of the CBS broadcast.
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