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Still From Cannabis Ad420MEDIA
No news from the cannabis industry this year has captured as much media attention as CBS rejection of a public service advertisement related to cannabis that was submitted to the Super Bowl LIII. The advertisement, produced by multi-state operator Acreage Holdings, featured three medical marijuana patients and their loved ones, explaining how medical cannabis had changed their lives and calling on citizens and legislators to take action. .
"The time has come," said the advertisement at the end. "Please call your US representative or US Senator to advocate for change now."
The marijuana company, which counts among its directors former Speaker of the House of Representatives, John Boehner, and former Mbadachusetts Governor William Weld, said that she was ready to spend between $ 5 million and $ 10 million to ensure that this spot is aired during the big event. Nevertheless, a& nbsp; The spokesman for CBS explained that the advertisements for weeds & nbsp; did not meet the company's broadcast standards.
Although CBS's position is understandable, since the Controlled Substances Act 1970 remains illegal in the United States under Cannabis and its derivatives, which is considered a Schedule I substance, this decision was widely criticized. Ironically, the ad ended up becoming viral on the Internet, with all of CNN's major media outlets Contractor, and The Guardian, TMZ and Perez Hilton, which deal with the issue, and even some television stations that broadcast excerpts of it during their travels.
A surprise surprise
CBS was adamant that it did not advertise cannabis on the networks it owns and operates, most of which are broadcast to the continental United States.
However, CBS TV 2 Virgin Islands, a CBS affiliate located in the United States, did not seem to have any problem broadcasting a marijuana-focused public interest message when broadcasting its Super Bowl. After all, this unorganized and organized American territory approved a & nbsp; a new marijuana law for medical purposes & just days before the Super Bowl – although several years after voters expressed their support in a 2014 referendum.
Before proceeding, it is important for readers to understand that CBS TV 2 Virgin Islands is a subsidiary of CBS. This means that even if it broadcasts the content of CBS, including the Super Bowl, the channel as such belongs to Innovative Communications Corporation, not CBS Corporation, traded on the New York Stock Exchange.
The ad aired on CBS TV 2 & nbsp; The Virgin Islands featured former Senator Positive T.A. Nelson, who spent years leading the fight for legal cannabis in the US Virgin Islands. In the place that ultimately sought to promote Hmm Did you know, According to a former senator, an online television channel on cannabis, "the reason for being cannabis for medical use is real, the science is real, the economy is real, the health is real and nbsp and the opportunities behind it are real. "
Related story: & nbsp;Super Bowl champions talk about the NFL's position on cannabis
Kerri Accardi, CEO of 420MEDIA, thanked the US Virgin Islands for its pioneering position in marijuana. "We are grateful to the US Virgin Islands for having the courage to break down the barriers and educate their newly legalized market on the benefits of cannabis," she said.
See a video of the original ad below:
Also watch this short, amusing video of the timing of the advertisement and the reaction of former Senator Nelson:
Interestingly, the televised broadcast during the Super Bowl in the US Virgin Islands had already been broadcast on television in the United States. Last October, the ad was broadcast on BRAVO, Discovery and History Channel, in the metropolitan area of Los Angeles. In conclusion, Accardi told me that she intended to continue to press for the legalization and integration of cannabis.
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Still From Cannabis Ad420MEDIA
No news of the cannabis industry this year has attracted as much attention from the media as CBS's rejection of a cannabis-related public service announcement that was broadcast during the Super Bowl LIII. The advertisement, produced by multi-state operator Acreage Holdings, featured three medical marijuana patients and their loved ones, explaining how medical cannabis had changed their lives and calling on citizens and legislators to take action. .
"The time has come," said the advertisement at the end. "Please call your US representative or US Senator to advocate for change now."
The marijuana company, which counts among its directors former Speaker of the House of Representatives, John Boehner, and former Mbadachusetts Governor William Weld, said that she was ready to spend between $ 5 million and $ 10 million to ensure that this spot is aired during the big event. Nevertheless, a The CBS spokesperson explained that the weed advertisements did not meet the company's broadcast standards.
Although CBS's position is understandable, since the Controlled Substances Act 1970 remains illegal in the United States under Cannabis and its derivatives, which is considered a Schedule I substance, this decision was widely criticized. Ironically, advertising has become viral on the Internet. All major media, from CNN to Entrepreneur and The Guardian, to TMZ and Perez Hilton, covered the subject and some TV channels even broadcast segments on the test.
A surprise surprise
CBS was adamant that it did not advertise cannabis on the networks it owns and operates, most of which are broadcast to the continental United States.
However, CBS TV 2 Virgin Islands, a subsidiary of CBS in the United States, did not seem to have any problem broadcasting a marijuana-focused public service announcement during its Super Bowl broadcast. After all, this unorganized and organized US territory has approved a new marijuana law for medical purposes just days before the Super Bowl – although many years after voters expressed their support in a 2014 referendum.
Before proceeding, it is important for readers to understand that CBS TV 2 Virgin Islands is a subsidiary of CBS. This means that even if it broadcasts the content of CBS, including the Super Bowl, the channel as such belongs to Innovative Communications Corporation, not CBS listed on the New York Stock Exchange.
The ad was broadcast on CBS TV 2 and former Senator Positive T.A. Nelson, who has spent years leading the fight for legal cannabis in the US Virgin Islands. In the place that ultimately sought to promote Hmm Did you know, an online television channel on cannabis, said the former senator, "the logic of cannabis for medical purposes is real, the science is real, the economic situation of this cannabis is real, its health is real and the The opportunities behind it are real. "
Related story: Super Bowl champions talk about the NFL's position on cannabis
Kerri Accardi, CEO of 420MEDIA, thanked the US Virgin Islands for its pioneering position in marijuana. "We are grateful to the US Virgin Islands for having the courage to break down the barriers and educate their newly legalized market on the benefits of cannabis," she said.
See a video of the original ad below:
Also watch this short, amusing video of the timing of the advertisement and the reaction of former Senator Nelson:
Interestingly, the televised broadcast during the Super Bowl in the US Virgin Islands had already been broadcast on television in the United States. Last October, the ad was broadcast on BRAVO, Discovery and History Channel, in the metropolitan area of Los Angeles. In conclusion, Accardi told me that she intended to continue to press for the legalization and integration of cannabis.
