The most loved egg in the world on Instagram is broken! here's why

Unless you have lived under the rock, you must know that the photo of a simple brown egg (world_record_egg) on ​​Instagram beat Kylie Jenner and her baby's photo to become the most 'photo warm "(read liked) from the popular social media portal.

This world record egg, dubbed "Eugene", garnered more than 52 million likes on Instagram and made its first appearance on the platform on January 4, 2019 with the caption: "Let's set a world record together and get the # 39, the most popular article on Instagram .. Beat the current world record held by Kylie Jenner (18 million)! We have that. "

The simple-looking egg continues to gain popularity even after dethroning young beauty magnate Kylie Jenner by acquiring a huge mbad of 10 million followers.

The mystery of the cracked egg

Now, in a very interesting turn of events, the egg that breaks all records has finally cracked and you will be surprised to know why.

Over a period of one month, the shell of the brown egg was seen gradually cracking on a series of different photos, until two days ago when she was completely cracked.

Why has the egg cracked?

On February 2, the egg was shown knotted as a football with significant cracks. Finally, on February 4, the egg of the world record was fully opened while it was about coping with the immense pressure of social media.

Eugene's is open (literally) about the huge pressure of popularity on social networks. In the short video shared by the account holder, the smooth, brown egg says, "The pressure of social media is coming to me. If you also have difficulties, talk to someone. We have that. "

The post of egg was subtitled: "Whew! I feel so much better now ? If you feel pressured, visit talkegg.info to find out more. Let's build this list together. "

The #EggGang has called for attention and has launched the much needed conversation about seeking help if you are struggling with a mental health problem or if the pressure of social media is starting to affect you.

In fact, the video also directs Instagram users to the website https://www.talkingegg.info/, which contains useful links on mental health, aimed at people with mental disorders.

The bottom line


Turning a viral message into an extremely popular conversation about mental health issues has been very well received by Internet users. The entire social movement of Eugene seemed to have taken many people by surprise and boasted of his creativity and vision.