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The partnership, which includes the men's and women's teams, will allow Remington and the club to work together to conduct high-impact marketing campaigns to develop the Remington brand worldwide.
Remington, one of Spectrum Brands' largest portfolio brands, has for generations been synonymous with styling and hair care routines. Founded in New York in 1937, the brand has been inventing, reinventing and evolving for more than 80 years to create a line of styling and hair care products at the cutting edge of design, fashion and technology.
Remington and Manchester United will initially collaborate on a campaign celebrating the individuality and power of inner trust. This partnership will support and defend "The Story of You", the brand's mission to better understand its customers in a more personal way – recognizing that each person's backgrounds, experiences, values and aspirations are his or her identity.
Working hand-in-hand with Manchester United, the partnership will seek to inspire and empower more people to "Get Your You On", motivating them to have the confidence to make their mark on everything they do.
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