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Small houses have spread for a number of reasons. They can save energy, save on mortgage costs and encourage a more mobile lifestyle. More recently, they have become a popular branding technique for large companies.
In November, Dunkin & # 39; Donuts unveiled a tiny home that was running almost entirely at the cafe. The house was briefly listed on Airbnb for only $ 10 a night, and an unlimited offer of Dunkin roasts was offered to guests.
Three months later, Allswell, a brand of mattresses and bedding online from Walmart, has adopted a similar strategy to present its products.
Read more: These 3D printed houses can be built for less than $ 4,000 in just 24 hours
On February 7, the brand began offering tours of her small home, including a bedroom, kitchen, bathroom and living room in New York. Guests will be able to test mattresses and bedding, with the option to buy items on-site and have them shipped to their home.
The house will soon cross the country, stopping in cities like Philadelphia, Nashville, Los Angeles and San Francisco. Allswell also sells a tiny house model for $ 100,000.
Discover how the brand has integrated its first retail experience to less than 240 square feet.
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