The effect Ole Gunnar Solskjaer marks a sharp rise in tourism in Manchester

The impact of Ole Gunnar Solskjaer on Manchester United's history is clear: he scored 91 goals and won 11 major titles in his 11 years with the club – not to mention his emblematic goal of 1999, winner of the club, which earned him his first UEFA Champions League title. .

Now, it is also clear that the influence of the acting manager is not limited to the lawn.

The Norwegian has also had a profound impact on the city's tourism since he held the leading position at United.

Solskjaer's new offensive football brand has already recorded a 89% increase in football bookings compared to the same period last year, 20% of which came directly from the homeland of Ole, Norway.

The number of Norwegian visitors on www.thomascooksport.com has also increased by more than 138%.

Ole-Gunnar Solskjaer is not the first football legend to have a similar effect on the city of Manchester.

The arrival of Zlatan Ibrahimović in the city caused a skyrocketing among the official Thomas Cook Sport football packages as his Swedish compatriots made the football pilgrimage to the Theater of Dreams.

Rob Slawson, director of Thomas Cook Sport, said: "The Premier League still has surprises and the recent change of direction at Old Trafford was one of them.

"We have seen a strong increase in sales of our business in Scandinavia as well as the considerable interest of other sports travel agents in Norway – it seems that the Ole factor is back to Old Trafford.

"We found this a few years ago with the Zlatan effect, which resulted in a significant increase in the number of visitors from Sweden via our Ticket & Hotel offer.

"It is safe to say that the Scandinavians certainly support their Premier League heroes and that we are happy to be able to allow them to experience the city, culture and live the football at Old Trafford."

Thomas Cook Sport offers unique and tailor-made packages and experiences for a wide range of sports around the world.

Thomas Cook Sport is Manchester United's official travel partner. To book an official ticket and a break at the hotel, or explore other offers, visit https://www.thomascooksport.com/