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What does the reinvented Ugg boot look like for the Bushwick kid? Or for the macro bowl – engulfing a cool girl? At Eckhaus Latta we learned today: it's a square foot. "Every time we have the opportunity to make shoes, we want to make them with a square toe," said Mike Eckhaus at the brand's studio, Chinatown, just days before the show. Mules, a sandal and another closed-toed, were also retained, the tongue being turned like a duckbill.
Although the merger of Eckhaus Latta with a commercial power such as Ugg may seem exaggerated, their roots and values align. Like Ugg, a California – based, now California – based brand, Zoe Latta is also from California and has a long – standing and environmentally friendly design philosophy. (Eckhaus Latta is known for the reallocation of materials and the use of corpses.) "At first, the point of view was a challenge but became really easy. Throughout the process, we realized how much we had in common with a US company, a California company, "said Latta. "[Ugg’s] Shearlings are byproducts of the meat industry and are really conscious and cared for. The designers also noted that they had not forgotten the iconic aesthetics of Ugg. "[Ugg] is a real name. We did not want to leave that at all, "said Latta.
To preserve the history of the brand, the tandem plunged into the archives. They bought the heel of one of the mules from a 2007 couple that Latta found on eBay. "I showed it to the designers and they said," Love it! Report it! »» The real surprise of the collaboration is the outer garment. There is a sheepskin vest in yellow and yellow, and a gray coat with hints of pink inspired by Justin Timberlake's frosted spikes earlier this year.
With regard to the physical sensation of the shoe? I tested the mules in the studio and I can confirm that they are very soft and very comfortable. Ugg at the base. Believe it or not, I found them quite bady, which is not far from what Latta has always felt about the shoe. "They were so hot. They were the badiest, "she says. "For me, it's always the hottest girl in the school."
Shoes cost between $ 295 and $ 525 and outerwear starts at $ 295. The products will be available for purchase in September.
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