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Google plans to launch a cheaper smartphone this year, according to sources of the Nikkei Asian Review.
The company wants to take advantage of the problems faced by Apple because of the weakness of expensive iPhone sales. Google intends to compete with a cheap smartphone for price-sensitive and emerging market customers, sources said.
Apple's cheapest Iphone is the XR with a price tag of $ 749, while Google's latest Pixel model, which belongs to the premium segment, has a starting price of $ 799. Mid-range smartphones cost between $ 150 and $ 700, while the cheapest are $ 150.
With a cheap smartphone, Google wants to increase its expansion to hardware and attract customers to its own ecosystem, he said. The company also plans to launch new smart speakers, wearables and webcams throughout the year.
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