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Taobao has collected more than 440 million RMB ($ 65 million) donations last year, people as far away as Ethiopia enjoying charitable actions led by Taobao merchants and buyers , announced this week the platform belonging to the group Alibaba.
According to Taobao, more than two million merchants and more than 427 million consumers participated in public services in 2018 as part of the platform's four charitable initiatives: Goods for Good, Online Charity Stores, the three-year volunteer program. hours and Steps for Charity. Nearly nine million people in China and out of China, including schoolchildren in Myanmar, have benefited from collective action, making the online market the largest and most effective philanthropic platform in China, said Taobao.
"As a very large market in China, Taobao has allowed small businesses to engage with their customers and create opportunities to support charitable causes," said Jiang Fan, president of Taobao, describing Taobao as an "effective channel." "to participate in philanthropy in just a few clicks.
"The accumulation of small thoughtful, compbadionate actions by individuals every day can make all the difference," he added.
Goods for the good
Merchants and buyers of Taoabo, Alibaba's C2B social commerce market, can participate in public services by clicking on a cause they like to contribute to.
This program allows merchants to donate a percentage of their sales of selected items to a charity of their choice. Taobao automatically transfers the money after each purchase.
Goods for Good last year attracted more than two million merchants, generating about 364 million RMB on an average of 20 million transactions a day. The impact of the merger of e-commerce and philanthropy was felt most particularly at the 11.11 Global Shopping Festival last year, when a record 300 million charitable transactions were completed in 24 hours per year. 100 million Taobao consumers.
Xiao Xiang, seven, from Hebei Province, was one of the beneficiaries of the program. He received a cochlear implant to counter a conbad abnormality that impaired his hearing. Working with a Beijing-based charity, about 400 children in a similar situation received medical devices and other services they needed through the program.
Online charity shops
Consumers can also show their support by buying items directly from Taobao stores run by non-profit organizations. In 2018, the program raised more than 75 million yuan from 2.7 million clients, who supported causes ranging from food donations to the education of disadvantaged students.
One of the flagship projects is the "Free Lunch" initiative, which provided 56.5 million free nutritious meals to children in China's rural provinces last year.
Three hour volunteer service
At Alibaba, philanthropy is at the heart of the company's mission. Each employee is encouraged to do at least three hours of public service each year. In 2017, Taobao launched the program on its platform, encouraging consumers to do the same. Last year, 17 million users had done it.
Steps for charity
Sun Lijun, president of the Alibaba Foundation, launches a new jogging track at a rural school in Hebei Province. The new track was offered by Taobao buyers as part of the platform's Steps for Charity initiative.
Through the Taobao application, users can donate a certain amount of money for each step that they go through each day to charity. Taobao merchants and other companies match these donations to charitable projects. In just over six months after the launch of Steps for Charity last year, users donated more than 90 billion steps to the initiative – enough to go around the world. Earth 1,125 times.
Wu Tong, a Taobao consumer and a strong supporter of the Steps for Charity program, donated approximately 10,000 steps of his daily morning run over a period of 200 days. Last December, his donations helped build a running track at a rural school in Yunzhou County, Hebei Province.
"It's such a pleasure to see that the steps I take every day have resulted in a real journey for these students," Wu said.
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