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Chinese giant Didi Chuxing plans to face US rival Uber in some of the fastest-growing Latin American markets, recruiting officials in Chile, Peru and Colombia, Reuters reported, citing offers of employment and a manager of the company.
Didi has transferred senior executives from China to lead expansion in markets such as Chile and Peru. In recent weeks, she has begun advertising for operations, crisis management, marketing and business development staff in these countries, the report said.
Didi's growing expansion, if successful, could be more risky for Uber Technologies, based in San Francisco, Latin America, one of its fastest-growing regions.
The two companies are already struggling in Brazil, where Didi bought 99 local businesses last January, and Mexico, where the Chinese company has seduced drivers with premiums and higher bonuses for signing others drivers and pbadengers, the report said.
Didi's new Chilean public affairs chief, Felipe Contreras, who was previously responsible for Uber's communication in Chile, confirmed reports that Didi was seeking to hire a senior executive from Chilean mobile phone company WOM to head his company. engagement with government and public policy operations.
"We have not announced a date. this is internal to society, "said the manager when asked about the timing of the hiring.
Contreras confirmed the launch plans and told Reuters that its goal was to become a "market leader" based on "quality" in Chile, in a market where Uber, Spain's Cabify and the Greek Beat already carry thousands pbadengers per day.
Didi is still thinking about the "best time" to start local service, he said, adding, "We are still in the planning and recruitment phase."
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