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Like most luxury chain stores in America, Barneys is the kind of place that dictates what's happening in the shopping market. For cannabis lovers, it is therefore extremely important to learn that the store opens an exclusive space for marijuana accessories.
The High End will officially open in March. It is the result of a collaboration with Beboe, a Californian cannabis company known for its luxury goods. A partnership of this type is not what you would have predicted a few years ago, but it is an ongoing partnership, reflecting the change in perspective of our marijuana culture.
"More than just a creative collision of cult brands, The High End also symbolizes the tireless work and mission of Beboe to destigmatize the popular culture of preconceived notions about cannabis and its users," says the store's press release. .
As one of the first partnerships of its kind, The High End is a place where shoppers can browse booms, pipes and joints as they buy a new coat or pair of shoes. "Being in a place where it's culturally possible to have a luxury place like this, where cannabis can be properly treated and celebrated, is very exciting," says Scott Campbell, co-founder of Beboe. The Fresh Toast. "I grew up in Texas where having a badroach in your car was a crime. In this store, cannabis is literally placed on a marble base. I think it's a cultural step. The cannabis is completely out of the bottle and it does not return. "
Since cannabis is still a regulated drug bound by law, the store will not be able to sell marijuana directly. "We will present samples of our products and a representative will speak to people who will tell them about our products. We also have a delivery service so that people can order products immediately. So we can not sell it to the store, but you can touch it, smell it, and have it delivered soon after, "explains Campbell.
The introduction of marijuana in US stores is a big step forward for cannabis users and for marijuana growing in general. A store in Barneys allows non-consumers to become familiar with marijuana in a respected and controlled environment, by opening their minds and removing some of the stigma surrounding them.
Having a bang next to a shoe may not seem like a big change in the grand scheme of things, but it represents an evolving and more welcoming America. Although Barneys is targeting an exclusive market, it's a step in the door for all kinds of marijuana distributors. In a few years, you could buy marijuana at your local mall.
TheFreshToast.com, a lifestyle-oriented American site that provides lifestyle content and, with their partnership with 600,000 physicians via Skipta, provides medical marijuana information to The GrowthOp.
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