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Johannesburg, South Africa (ADV) – Toyota South Africa Motors (TSAM) recently announced its intention to help level the playing field in athletics and promote the South African Sports Association for the Physically Handicapped (SASAPD) to the status that it has. she deserves.
This comes after TSAM and SASAPD announced the signing of a three-year partnership to promote the Paralympic sporting codes to athletes with a disability.
The partnership was announced in the second installment of Toyota's State of the Automotive Industry (SOMI) speech in Kyalami, South Africa on Tuesday.
SASAPD is considered a good platform to feed promising and ambitious athletes with a physical disability and a visual impairment. The organization offers a stepping stone through its affiliation with international organizations such as the International Blind Sport Federation (IBSA), the International Wheelchair and Amputee Sport Federation (IWAS), the International Association. of Cerebral Palsy and Cerebral Palsy (CPISRA) and their annual National Physics Championships. Disabled – towards qualifying for the Paralympic Games in various sports.
According to Calvyn Hamman, senior vice president of sales and marketing at TSAM, the partnership will allow Toyota to donate a Quantum to a deserving school affiliated with SASAPD over the next three years.
"Similarly, our involvement in SASAPD is much more than simply sponsoring games for the next three years. It's about leaving a lasting legacy and helping to raise the status of SASPD. Our main goal is to help level the playing field in athletics and promote SASAPD to the status it deserves, "said Hamman.
To maximize the impact on SASAPD athletes, Toyota has also asked some of its long-standing partners to engage in various ways of supporting the sport organization. In collaboration with Living Brands, Toyota Cheetahs will be offering free strapping services and sports mbadages to SASAPD athletes at sporting events. Hello Computer, affiliated with the advertising agency Toyota FCB, will be the social media partner of SASAPD, promoting games on a larger scale.
SASAPD President Moekie Grobbelaar appreciated the gesture of TSAM.
"We thank Toyota for this generous and beneficial partnership, and its support is not to be taken lightly. This will affect everyone connected to SASAPD, giving some less fortunate athletes the opportunity to realize their dreams, and even a platform to reach their full potential at the national championships in Stellenbosch in March.
"We are striving to create equal sporting opportunities for both para-athletes – with a focus on more of our South African team's attendance and achievements at the 2020 Paralympic Games in Tokyo." – as well as future para-athletes suffering from physical and visual impairment. We are also working on establishing development pathways for our youth and athletes, as well as for our coaches, managers and various officials, "said Grobbelaar.
Meanwhile, Toyota has also named Paralympian Silver Medalist Ntando Mahlangu as its brand ambbadador at SOMI. The terms of the three-year partnership include mobility services, academic support and medical care.
"We have always been behind our national sport, be it rugby, cycling, motorsport, football or athletics. It's also because the values of perseverance, leadership and endurance, which are synonymous with sport, are at the heart of the Toyota brand and its history in South Africa, "Hamman added.
In 2015, Toyota became the first global mobility partner of the International Olympic Committee and the International Paralympic Committee to contribute to "creating a peaceful society without discrimination through sport" and "a commitment to creating a sustainable society through mobility".
In addition, starting in 2017, Toyota launched its first global business initiative, "Start Your Impossible", whose goal is to bring people together and contribute to a society where all citizens can challenge what is possible.
© Bur-JHB – B.M./M.C – African Daily Voice (ADV) – Follow us on twitter : @ADVinfo_eng
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