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The report says Pinterest, based in San Francisco, will seek at least $ 12 billion in value, joining the ranks of high-tech companies with strong risk valuation, hitting public markets.
Launched in 2010, Pinterest is a virtual bulletin board platform, with users decorating their bulletin boards with images illustrating areas such as food, fashion, travel and lifestyle.
It allows users to share such images, although it is not a social network. It also allows users to connect to online shopping and other services to search for items they have "pinned".
Pinterest brings money to his role in online shopping and advertising, but has given that little detail on the success of his efforts.
According to the Journal, the company is seeking a listing at the end of June that would be underwritten by Goldman Sachs and JPMorgan Chase.
Pinterest declined to comment on the report.
A 2012 law allows some companies to confidentially file an amendment to allow startups to begin the fundraising process before publishing detailed financial information.
Other $ 1 billion venture capital firms, sometimes referred to as "unicorns", which are expected to launch their first public offerings this year, include the Uber and Lyft carpool companies, and the messaging startup in the workplace Slack.
CEO Ben Silbermann worked at Google before founding Pinterest.
According to research firm eMarketer, Pinterest will absorb less than 1% of US online advertising spend, but will reach nearly 40% of US users of social networks.
"The IPO of Pinterest is definitely an event to watch in the coming months," said Andrew Lipsman, an badyst at eMarketer.
"As the first major digital media platform to tap markets since Snap, the industry will be watching closely to see if it can withstand surveillance as a public company."
Lipsman added that Pinterest "has a strong argument to defend as an advertising platform because of its visual nature and the way users engage."
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