Reggie Fils-Aime announces his resignation, Doug Bowser will be the new president of Nintendo of America



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Nintendo has just announced that the president of Nintendo of America, Reggie Son-Loves, he quit. His last day as president will be the April 15.

To take over, this will come Doug Bowser, Senior Vice President of Marketing and Sales.

Here is a translation of the official announcement:

After more than 15 years at Nintendo of America and nearly 13 years as President and Chief Operating Officer, Reggie Fils-Aime has announced his resignation. His last day with Nintendo will be April 15th. Doug Bowser, currently Senior Vice President of Marketing and Sales, will succeed him as Nintendo of America's President.

"I really appreciate everything Reggie has done for Nintendo," said Shuntaro Furukawa, president of Nintendo Co., Ltd. "Both inside and outside of the company, Reggie is known for his outstanding leadership, and we are truly grateful that he is leaving the industry in great shape and with so much energy. He will be missed and we wish him the very best for his retirement, but we are also pleased to have a competent successor, Doug Bowser and the rest of the team will ensure a smooth transition and continued push for Nintendo. "

"Nintendo has a part of my heart forever," said Fils-Aime. "It's a part of gratitude for the incredibly talented people I've worked with, for the chance to represent such a wonderful brand and, most importantly, to feel part of the most positive video gaming community and The most enduring in the world While I wait to leave work healthy and in a good mood, it's not a "finished game" for me, but a "top tier" for having more time with my wife, my family and my friends. "

"It was my great chance to work with Reggie and be his student for four years at Nintendo of America," said Bowser. "And rest badured, we will continue on the path that we have chosen to evolve and develop our brand, by promoting Nintendo's global mission of creating smiles – there are millions left to create."

Fils-Aime started his career at Nintendo of America in 2003 as Executive Vice President of Sales and Marketing and became President and Chief Operating Officer in May 2006. His work began in the Nintendo GameCube era and Game Boy Advance. His advice on the vast territory of Nintendo has expanded the audience of Nintendo products such as Nintendogs, Brain Age, Wii Sports and Wii Fit, which have brought millions of new players to the world of video games. The Son-Aime administration has led to record record sales for products such as Nintendo DS, Wii, Nintendo 3DS and Nintendo Switch. At the same time, he has communicated new innovative features to a mbad audience through his strong and affable personality, making him a media favorite, members of the game industry and Nintendo fans.

During his tenure, Nintendo of America expanded its physical presence in the United States, establishing a key sales and marketing office in Redwood City, California, and building a new NOA headquarters in Redmond, California. State of Washington, awarded for its design supported from an environmental point of view.

Bowser is an industry veteran who joined Nintendo of America in May 2015 as vice president of sales before being promoted to senior vice president of sales and marketing the following year. During this period, Bowser led the sales and marketing campaigns of Nintendo Switch, which later became video game hardware sold faster than this generation in 21 months, according to the NDP group. Previously, Bowser was a leader of the industrial giant Electronic Arts, most recently as vice president of global affairs. He has also held various administrative positions at Procter & Gambe in Asia, Latin America and the United States, and was recognized for his expertise in environmentally friendly design.

To conclude, here's a video of Reggie himself, directly for us:

Nintendo fans, Reggie has a message for you all. Please take a look. pic.twitter.com/EAhaEl5oEJ

– Nintendo of America (@NintendoAmerica) February 21, 2019

Source: Nintendo All

24 years old, university student, but professional time wasting in the heart. Competitive Smash player who tries to discover all the human knowledge on Ultimate despite participating in a tournament every three years. Lover and Nintendo musician. You can find it also on twitter.

Author: Lorenzo "Dr Love" Aina

24 years old, university student, but professional time wasting in the heart. Competitive Smash player who tries to discover all the human knowledge on Ultimate despite participating in a tournament every three years. Lover and Nintendo musician. You can find it also on twitter.

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