[ad_1]
The Trai directive is important from a subscriber's point of view, as not placing similar channels together makes it more difficult for consumers to find channels. However, the appearance of strings in several places can affect their visibility and ranking.
The latest directive addressed to television channel distributors – including DTH operators and multi-system operators – was filed in response to specific complaints filed by Trai, alleging the transmission of television channels on a dual "channel number". logic "or the setting up of television channels by distributors outside the genre or category declared by the broadcaster.
"Now, therefore, the authority, in the exercise of powers conferred on it … and in order to protect the interests of service providers and consumers and to ensure the orderly growth of sector, enjoins all distributors of television channels to ensure that similar television channels, as reported by broadcasters, are placed together consecutively and a channel must appear in one place ", India's Telecommunications Regulatory Authority (Trai) – also the regulator of broadcasting – in its directive to television readers.
In the event of non-compliance, prosecutions will be initiated against such distributors under the TRAI Act, he added.
"The directive comes into force immediately and the distributors of television channels have been asked to strictly enforce the regulations.The directive was issued so that consumers do not suffer any inconvenience," said Arvind Kumar, advisor (broadcasting) from Trai, to PTI.
The Trai Quality of Service Regulations, which came into effect in July 2018, require each broadcaster to declare the genre of its channels in categories such as devotional, general, entertainment, film, news and news.
The distributor must place the channels in the electronic program guide so that the television channels of the same kind are placed together consecutively, a chain appearing only in one place. Under the rules, each TV channel distributor badigns a unique channel number for each available TV channel on the network. If a broadcaster changes the genre of a channel, the badigned channel number is also changed so that it is placed with the strings. new genre in the electronic program guide.
Trai recently unveiled the new tariff order and the new regulatory regime for the broadcasting and cable industry, which allows consumers to opt for the channels they want to see and pay for them. He said that each channel should be proposed à la carte, with a transparent display of rates on the electronic program guide.
Earlier this month, the regulator extended the deadline for consumers to set their channel preferences until March 31, 2019.
Source link
