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TThe Giants traded Odell Beckham Jr. to the Browns on Tuesday night, several weeks after paying the star collector a $ 20 million signing bonus, and after CEO David Gettleman proclaimed less than two weeks ago, "We don" We did not hire Odell to negotiate it. That's all I have to say about it. "
Sip. In return, the Giants bought a first and third round pick, Jabrill Peppers security … and $ 16 million in dead money. This is the kind of trade that would cause a mutiny in your fantasy league.
An organization is waiting for a lifetime to name a player like Odell Beckham, a so talented star that he can rock a party with one game and help an arduous quarterback gracefully parade through the twilight of his career. .
Beckham's early years in the league are almost unprecedented. It has become a household name with this catch and has been since tabloid feed and producer Hall of Fame.
In his first three seasons in the league, Beckham has eclipsed 1,300 yards and double-digit touchdowns every year. He averaged 9.6 badists per game at 14.3 yards per receiving. The only player to match these numbers to each of his first three seasons of the modern era? Randy Moss.
Like Beckham, Moss was considered a cultural distraction, a guy from me first who could not exist in the ever conservative NFL ecosystem. He was too much of a show pony. Too interested in his own numbers, not enough in the collective.
The Vikings got tired of Moss after seven seasons. It took the five giants – a failure due to injury – to cut the baits on Beckham.
The last year of Beckham in New York was good, not excellent. Anchored by Eli Manning and one of the weakest offensive lines in the league, the Giants became tough and predictable in attack, relying on the magic sparks of Beckham and rookie Saquon Barkley.
Beckham has become one of the 10 most important non-quarterbacks in the league. Not because of its star power or its place in speech, because it affects victories. Beckham finished ninth among the non-quarterbacks in the Top Wins metric at Pro Football Focus.
But it's not a question of competence. It's a cultural battle. A quarrel of generations is underway between the players of the league and its decision-makers.
Star players feel empowered. They want to have more voice within the organization or, more often, to renegotiate their contracts from year to year, regardless of the length of their current contract. And they want to have fun.
Former CEOs want the sport to be as close as possible to the good old days. Players should be all about the team, not individual praise. There should not be any dance. Anyone except the statuesque quarterback, the face of the franchise, should be seen but not heard.
Giants General Manager David Gettleman is carved in the Mount Rushmore of Old School thinkers. He is the author of this gem: "There are two types of players in this league, guys. There are guys who play professional football and there are professional football players. "
It's a real quote from an NFL executive.
Gettleman is an unparalleled executive director, hard to get into professional football.
This is a man who likes to punctuate the Soccer as he recites the phrase "The New York Soccer "Giants", as if we were going to forget the team he leads or the sport he is discussing.
Gettleman proudly displays his lack of understanding of market badysis and inefficiencies, typing on an imaginary keyboard during his press conference. Applying the basic economic principles to a capped salary sport is apparently for the nerds.
And that's without mentioning his draft strategy: Gettleman refuses to give in and add badets, convinced that he will choose the right the players in the right place. He does not need to throw more darts on the dart board because it's David Gettleman.
We have become accustomed to the view that talent wins in the NFL. This organization will ignore everything and no matter what if the player is talented. But more and more, we see teams valuing their culture and the lure of hope – through subsequent choices – by talent.
The Steelers' relationship with Le'Veon Bell and Antonio Brown, their two most talented talents, disintegrated before the two parties left virtually without anything. The Raiders exchanged Khalil Mack after Jon Gruden wondered if Mack wanted to stay with the Raiders.
In Beckham, Brown, and Mack, we discuss three future members of the Hall of Fame, all of whom have exchanged their rewards for reasons other than football.
Browns general manager John Dorsey could be qualified for the Football Guy cast, but he is working as a new age leader in this muddy league. Whether it's real and awful crimes (the allegation of domestic aggression by Kareem Hunt) or football (Beckham), Dorsey is ready to face all the disadvantages.
That right there is the current dichotomy across the NFL. There are teams that accumulate talent: the Rams in Los Angeles, Dorsey in Cleveland. And there are those, like Gettleman, like the Steelers, who believe in the good old days: that the power of their brand and their culture can conquer raw talent.
This state of mind has left the Giants look like an expansion team with a 38-year-old quarterback who stays in the team only because of his last name and his relationship with the owners. And they have 34 million dollars of dead money.
Beckham's business is the kind of deal that gets everyone turned. It is difficult to evaluate the effectiveness of a team's culture if a team does not win.
It will be easy to evaluate the outgoing presence that has been labeled as toxic: Beckham is a great player of all time at the peak of his athletic abilities. Moving on to a more advanced attack, with a better quarterback and additional plays, he will again be considered the best in the NFL.
"Ernie [Acorsi] "I learned something a long time ago," said Gettleman at his introductory press conference a year ago. "Do not stop the talent."
Rather than begin a serious reconstruction and build around their star, the giants have decided to embark on the unknown, betting on the ego of their CEO and on the culture that he wants to promote.
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