Mark Zuckerberg's answer to the Cambridge Analytica scandal a year later

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As new allegations On Facebook, which commemorated a year after the Cambridge Analytica scandal, revealed that the company had collected personal data on 87 million Facebook profiles for political campaign purposes. This comes a day after the academic, Aleksandr Kogan, whose quiz application was at the center of the allegations of data theft, pursued the social network for defamation. All this puzzles me as to what Mark Zuckerberg has learned from this year, the most turbulent in Facebook's history.

At the time, Facebook was overwhelmed by a real tidal wave of anxiety related to privacy, but this anguish did not turn into a migration & nbsp; Mbadive users away from the giant social media. according to Goldman Sachs& nbsp; the number of users, at least those who access the service via mobile devices, increased by 7% in the month the scandal hit the headlines. This suggests that the attractiveness of Facebook and its central role in connecting friends, family and strangers have not suffered much in the eyes of the average user. Which is not to say that Zuckerberg escaped without criticism, as revealed by a quick twitterverse poll revealed this week. I asked what lessons Mark Zuckerberg could have learned, suggestions ranged from "That despite all the froth and bluster, he can still keep a pile of money and he can not be touched" at "Literally, none. It's because we've learned more about Mark Zuckerberg – and his efforts to continue the dubious practices of Facebook.. "These views would seem relevant given that Facebook shares quickly rebounded to cover the initial loss of $ 100 billion. Regulatory pressure was not too effective either. Of course, the Office of the Information Commissioner (ICO) in the UK. fined Facebook $ 500,000 ($ 645,000), the maximum amount possible at the time, which is only an alternative change for a company as important as Facebook. If the European General Regulation on Data Protection had been in force at the time, Facebook could have been fined 4% of his global business turnover which would have been around $ 1.3 billion ($ 1.8 billion).

So, a year later, what has changed with regard to how "we, people" perceive privacy expectations in the online and offline space? , which is just as important, what does the Facebook display look like? There is no doubt that data privacy has become a major concern of the average internet surfer over the past 12 months. Similarly, there is no doubt that Facebook must evolve over time and recognize this increased expectation of being able to better control who uses our data and for what purpose. Facebook CEO Mark Zuckerberg insists that he has a "privacy-focused view for social networks". In his blog post from the same name, Zuckerberg says that "we have repeatedly shown that we can evolve to create the services that people really want, including in private messaging and stories" and insists "The future of communication will grow from more and more to encrypted private services where people can trust that what they say to themselves remains secure and that their messages. " Everyone, including myself, is not convinced of the WhatsApp, Instagram and Facebook Messenger infrastructure merge with create a unified messaging platform is the answer to Facebook's privacy problem. "After the debacle with the sale of data by Facebook to Cambridge Analytics, the consolidated data from the world's most popular messaging platforms are no more than a matter of time and become the next black gold for growth from Facebook." says John Safa, founder of the Pushfor protected content sharing platform, which adds "we created this nightmare with our pbadion to share everything we do, say or think on these online platforms."

This seems to contradict Zuckerberg's recent claim that Facebook is an innovator in privacy protection. "All the success of Facebook … is due to the fact that we have given people new private or semi-private means to communicate things that they would never have had before" Zuckerberg says. Derek Roga, CEO of the secure mobile communication platform EQUIIS Technologies, says Facebook will never be recognized as a champion of data privacy. "Without continuing to subtract the data from its users" Roga says "Facebook should change its entire business model, which could result in lower financial results – a sacrifice I doubt the company wants to do." The recently revealed case of third-party applications that transmit personal data to Facebook, even if, in some cases, the user was not logged in or did not have a Facebook account, sobering. It turns out that Roga was not at all surprised when this story broke. "Big players like Facebook have built their advertising companies on audience and user data," he explains, continuing "the company has proposed aClear the history of the tool"In order to gain users' trust again and create transparency, but the delays in this product suggest that Facebook still sees value in the retention of personal data."

Roga's badertion is reinforced by the fact that early this week, the New York Times reported How are federal prosecutors "Conducting a criminal investigation into the data deals that Facebook has with some of the world's largest technology companies." Forbes Contributor Zak Doffman says "After Cambridge, Analytica is a bit more similar: private data is treated as exchangeable products, regardless of implications or ethics." None of which means that Facebook violated criminal laws, of course, but according to a report "There are many reasons why Facebook's decision to share user information with application developers or other external companies was misguided …" Zuckerberg and Facebook continue to take steps in the right direction to stay fair, but it remains to be seen how much the social network is determined to give users control of their own information and to ensure complete transparency of all data shared with Facebook and how. it's used.

I approached Facebook to comment on this story, but at the time of publication, it had not happened yet.

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While new claims of Facebook cover-up regarding who knows what and when, the first anniversary of the Cambridge Analytica scandal was revealed, when investigative journalists revealed that the company had collected personal data in 87 millions of Facebook profiles for political campaign purposes. arrival. This comes a day after the academic, Aleksandr Kogan, whose quiz application was at the center of allegations of data theft, sued the social network for defamation. All this puzzles me as to what Mark Zuckerberg has learned from this year, the most turbulent in Facebook's history.

At the time, Facebook was overwhelmed by a veritable tidal wave of anxiety inspired by privacy, but this anguish did not turn into a mbadive migration of users far and wide. from the social media giant. According to Goldman Sachs, the number of users, at least those accessing the service via mobile devices, grew by 7% during the month the scandal made headlines. This suggests that the attractiveness of Facebook and its central role in connecting friends, family and strangers have not suffered much in the eyes of the average user. Which is not to say that Zuckerberg escaped without criticism, as revealed by a quick twitterverse poll revealed this week. I asked what lessons Mark Zuckerberg could have learned, suggestions ranging from "That despite all the froth and bluster, he can still keep a pile of money and he can not be touched" at "Literally, none. It's because we've learned more about Mark Zuckerberg – and his efforts to continue the dubious practices of Facebook."These views would seem relevant given that Facebook shares quickly rebounded to cover the initial loss of $ 100 billion." Regulatory pressure has not been too effective either. United Kingdom information sentenced Facebook to a fine of £ 500,000 ($ 645,000), the maximum amount possible at the time, which is only a superficial change for a company the size of Facebook If the European General Regulation on Data Protection (GDPR) had been in force at the time, Facebook could have been fined 4% of its turnover worldwide which would have been around 1.3 billion pounds ($ 1.8 billion).

So, a year later, what has changed with regard to how "we, people" perceive privacy expectations in the online and offline space? , which is just as important, what does the Facebook display look like? There is no doubt that data privacy has become a major concern of the average internet surfer over the past 12 months. Similarly, there is no doubt that Facebook must evolve over time and recognize this increased expectation of being able to better control who uses our data and for what purpose. Facebook CEO Mark Zuckerberg insists that he has a "privacy-focused view for social networks". In his blog post of the same name, Zuckerberg states that "we have repeatedly shown that we can evolve to create the services that people really want, including in messaging and private narratives" and insists that "the Future of communication will move more and more to the private sector ". , encrypted services where people can trust that what they are saying stays safe and that their messages. "Everyone, including myself, is not convinced that the WhatsApp infrastructure merge, Instagram and Facebook Messenger to create a unified messaging platform is the solution to the problem of privacy on Facebook. "After the debacle related to the sale of data to Facebook by Cambridge Cambridge Analytics, the consolidated data of the platforms of The world's most popular courier are no longer just a black gold for Facebook's growth, "said John Safa, founder of the Pushfor protected content sharing platform, which adds" we created this nightmare by our pbadion to share everything we do, say or think on these online platforms. "

This seems to contradict Zuckerberg's recent claim that Facebook is an innovator in privacy protection. "All the success that Facebook has had … is due to the fact that we have given people new private or semi-private ways of communicating things that they would not have had before," he said. Zuckerberg. Derek Roga, CEO of the secure mobile communication platform EQUIIS Technologies, says Facebook will never be recognized as a champion of data privacy. "Without continuing to subtract the data from its users," said Roga, "Facebook should change the whole of its business model, which could lead to lower financial results.I think the company will want to make a sacrifice." The recently disclosed case of third-party applications that transmit personal data to Facebook, even if, in some cases, the user was not logged in or did not have a Facebook account, fueled the thinking. It turns out that Roga was not as surprised as this story. "Big players like Facebook have built their advertising agencies on audience and user data," he says. The company has proposed a "clear historical tool" in order to gain the trust of users and create transparency, but the delays of this product suggest Facebook still considers it useful to keep personal data. "

Roga's statement is corroborated by the fact that the New York Times reported earlier this week how federal prosecutors "are conducting a criminal investigation into data deals that Facebook has entered into with some of the world's largest technology companies." ". Zak Doffman, Forbes' contributor, said, "It's even more of the same post-Cambridge Analytica – private data is treated as exchangeable products, with no consideration for the implications or the ethics of doing it." This does not mean that Facebook has violated a criminal law, of course, but according to a report "there are many reasons why Facebook's decision to share users' information with application developers or developers." other outside companies was misguided … "Zuckerberg and To continue, Facebook continues to take steps in the right direction, but it remains to be seen how much the social network is determined to give users control of their own information and to ensure complete transparency of all data shared with Facebook. used.

I approached Facebook to comment on this story, but at the time of publication, it had not happened yet.