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The hamburger brains that brought us the BK Lounge are back with another idea that could change the world: the BK Cafe.
Burger King has launched a coffee subscription service that gives hamburger buyers an extra buzz, offering 1 cup of coffee everyday for only $ 5 a month.
Come for coffee, stay at Bacon Double Cheeseburger
The number of customers in fast food restaurants has declined in the past three years. BK Cafe could help Burger King attract business hunters to cheap cups and sell them cheaper hamburgers.
BK Cafe could not only have Burger plates eaten in Burger King seats, but burger orders in Burger King's. app – which is necessary to buy cheap java.
Why did not Ronald and the king do this before?
Even for fast food companies like Burger King, low-margin programs like BK Cafe are inherently risky because they generate little revenue or even a loss (daily customers only pay 17 ¢ per cup).
But companies like Starbucks have been able to attract customers to their apps with offers, and then convert them into regular buyers with promotional and loyalty programs. If it works, BK Cafe could serve a purpose similar to The King.
This is not the first time the Big Boy Bad Boy company has made a bold bet on its application: last year, the King had offered 1 Whoppers to anyone who ordered them from a McDonald's.
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