A £ 10,000 cream egg-hunting prize awarded for encouraging obesity

A competition to find white cream eggs with cash prizes of up to £ 10,000 has been launched for encouraging childhood obesity.

Nearly 800 versions of white chocolate eggs, shown here, will be on sale, but each contains more than six teaspoons of sugar, more than the recommended daily limit for children. Mondelez International, the US firm that owns Cadbury, says the campaign is for adults.

Tam Fry, president of the National Obesity Forum, told the Sunday Times, "I am dismayed. We should try to wean the children of sugar. "

The annual white chocolate egg hunt, which takes place during the Easter holidays, has been criticized for encouraging childhood obesity. Mondelez manufacturers claim that the contest is aimed at adults

However, Conservative MP Jacob Rees-Mogg tweeted, "The health police are so boring."

At the same time, Labor's Tom Watson criticized McDonald's annual Monopoly contest for "encouraging families to order junk food more often," The Observer reported.

White Cadbury cream eggs will be camouflaged as clbadic milk chocolate eggs in stores, and buyers could earn a cash win of between £ 50 and £ 10,000, a significant increase over the 2000 jackpot £ last year.

MP Jacob Rees-Mogg replied on Twitter to the "Health Police," claiming that he "can not resist a cream egg Cadbury"

Cadbury said that there were also 1,000 white cream eggs to be won online and 30,000 milk chocolate eggs, with promotion until Easter.

Eggs will also appear on social media, billboards and websites, among others, and hunters must upload an online photo to virtually unpack their digital chocolates.

If a white egg is revealed, players can claim cash prizes, while a milk chocolate egg earns a voucher to use in the stores.

The promotion runs from January 14 to April 21 and all prize requests must be made by May 21, 2019.

Participants must be 16 years of age or older, and younger hunters must ask their parents or legal guardian to apply if they find a white egg.

The promotion is valid until April 21st. Prices are available when you purchase a white cream egg deposit or search for an online account in the ads.