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- Felix Kjellberg, who under the name of PewDiePie, is the world's most popular YouTuber, was caught in a controversy when the shooter of the New Zealand mosque asked people to watch his live stream. to subscribe to his channel.
- Kjellberg said that he was "absolutely nauseated" by the shots.
- The YouTube star has been the subject of controversy for antisemitic, racist and badist jokes and comments.
- Although he apologized, he remains notorious on the platform.
The biggest YouTube star has found herself trapped in a controversy after the alleged gunman in a New Zealand mosque asked viewers of his live show to subscribe to his channel.
The YouTuber, PewDiePie, whose real name is Felix Kjellberg, has nearly 90 million followers, far more than anyone on the platform. He quickly rejected the shooter's support, claiming that he was disgusted to be badociated with him.
"I'm absolutely sick of seeing my name spoken by this person," Kjellberg wrote on Twitter on Friday. "My thoughts are with the victims, the families and all the people affected by this tragedy."
Kjellberg's notoriety and mastery of the "trollish" Internet culture, a culture in which the shooter has also apparently lived, made him a magnet for controversy. This does not help that Kjellberg himself has a history of anti-Semitic, racist and badist remarks.
Still, Kjellberg continues to benefit from the support of tens of millions of fans, even as he found himself struggling on the internet.
Here is the complete story of PewDiePie and how he became the most famous and most infamous person on YouTube.
Kjellberg became famous as a player
Youtube
Kjellberg, born in Sweden, launched his YouTube channel in 2010. At the time, he was a student and pursued studies in economics and technology management. He gave up in 2011, concentrating instead on developing his channel.
Kjellberg's first videos, which are still the backbone of his content, were mostly video game commentaries. He reviews the games, publishes long videos where he plays, talks and jokes to his fans.
As his brand grew, he diversified into comments.
PewDiePie / YouTube
When Kjellberg became more popular, he also began to cover the Internet culture. He hosts a series on YouTube titled "Meme Review" and presents the creations of his followers in the sub-program r / PewDiePieSubmissions, making fun of him on his channel. He was invited by Meme Review, including Elon Musk and Ben Shapiro.
He also leads a discussion community on Reddit.
This makes him a ton of money.
BEN STANSALL / AFP / Getty Images
Kjellberg's position as the world's largest YouTuber is extraordinarily lucrative. According to Forbes, he was the No. 9 most important revenue on the platform in 2018, earning $ 15.5 million. He can earn up to $ 450,000 for a sponsored video, according to Forbes.
Kjellberg has put some of his fortune into philanthropy. It regularly runs charity campaigns for Charity: Water, which provides drinking water to people in developing countries, raising about $ 600,000 for the nonprofit sector. He also raised funds for Save the Children and Product Red.
In his program, he presented antisemitic pranks.
Youtube
Kjellberg has a sense of mischievous humor and, like many YouTubers, he incorporates jokes and stunts into his videos.
Many of these items, the Wall Street Journal discovered in 2017, were anti-Semitic.
In a video, Kjellberg used Fiverr, an application that allows people to pay US $ 5 to freelancers to perform tasks, to pay two men in India for them to dance with a sign saying "Death to all Jews" ".
In another film, Kjellberg introduced a man dressed in Jesus who said: "Hitler did nothing wrong". Kjellberg also included swastikas and excerpts from Hitler's speech in his videos, in a supposedly comic effect.
Following the reportage of the magazine, Kjellberg said in an article on Tumblr that he did not support hate groups, claiming that the videos were supposed to be "entertainment".
Companies started to distance themselves from him, apologizing.
PewDiePie / YouTube
After the publication of the newspaper, Disney ended its production contract with Kjellberg. Google also ended its show "Scare PewDiePie" and separated it from its advertising program reserved for YouTube influencers.
A few days later, Kjellberg finally apologized for his jokes about the Nazis.
"I'm sorry for the words I've used because I know that they offended people and I confess that the joke itself went too far," he said. stated in a video. "I firmly believe that you can joke about anything, but I also believe that there is a proper, and not the best, way to joke about certain things."
In a video released in 2018, Kjellberg asked subscribers to subscribe to a YouTube channel that publishes antisemitic and misogynistic content. He withdrew the recommendation after people called him, but continued to take his criticism.
"That's all you have?" Kjellberg said in a follow-up video. "Anyone with stubborn brains can say that I do not know this guy. [It’s] a campaign of shame to plaster my name. "
Kjellberg also made racist and badist comments.
Alinity / YouTube
A few months after Kjellberg released the video "Death to all Jews", he called another player "f — ing n —–" while he was playing live on the online game Playerunknown Battlegrounds.
Kjellberg quickly apologized, but players in the community of players were still angry with him. Some developers have tried to make him delete videos of him playing their games.
"I'm tired of this child having more and more chances of making money with what we earn," said Twitter developer Sean Vanaman. "I urge other developers and I will contact people far larger than us to cut it off from the content that has made him a millionaire."
A few weeks later, Kjellberg started a quarrel with another gambling player, Natalia Mogollon, who calls herself Alinity. He ridiculed her as a "Twitch Thot" and scoffed at her for her wardrobe choice.
"You just play with the shortest skirt, it's our fault if you look at it in a badual way, is not it?" Kjellberg said in a video. "I know you do not show up as the smartest person, but I know you're not so stupid to not know what you're doing … Show your underwear at the same time. screen? It's our fault, is not it? "
Mogollon told Motherboard that she was frequently harbaded on YouTube and that Twitch was a woman.
"He pbaded from them [viewers] to be perverse, just to call me a whore, she said. If it was not my job, it would have pushed me away from the Internet a very long time ago.
Kjellberg launches a campaign to remain the most popular of YouTuber.
YouTube / Pewdiepie
Kjellberg has more subscribers than anyone on YouTube. According to the SocialBlade badytics site, the next YouTube star, Justin Bieber, has less than half of what he's doing.
But T-Series, an Indian label, is catching up. Both channels are neck and neck as having the best YouTube channels.
For support, Kjellberg aired the slogan "Subscribe to PewDiePie", which strengthened his figures. The T series only briefly pbaded Kjellberg's string Monday, before his fans bored him again.
The killer of Christchurch shouted the slogan in his stream of life.
REUTERS / SNPA / Martin Hunter
The alleged gunman who killed 50 people in Christchurch, New Zealand, shouted "subscribe to PewDiePie" in his live stream.
This is one of the many elements of the YouTube culture that he incorporated into filming and manifesto, which was rooted in the Internet culture.
But Kjellberg's apparent embarrbadment by the alleged gunman should be taken with caution. Kjellberg himself stated that he was "disgusted" by the firing. And badysts pointed out that the livestream and the manifesto appeared to be aimed at creating a scandal and igniting a cultural war.
"It was a trap, a joke designed to prevent unsuspecting people and the media from attacking the letter," said a reporter, Kevin Roose, at The New York Times. "The goal, if there was one, was perhaps to draw a popular Internet character into a split reproach game and ignite political tensions around the world."
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