Olympus launches colorectal cancer awareness initiatives

CENTER VALLEY, Pa., March 19, 2019 / PRNewswire / – Olympus, a global leader in technology in the design and delivery of innovative solutions for medical and surgical procedures, among other key activities, announced today its efforts to promote national colorectal cancer awareness . March 2019 mark the 20th^th Each year, CRC's National CRC Awareness Month aims to educate the public about this major health issue and raise awareness about the issue of cancer screening, prevention and screening.

According to the American Cancer Society, more than 50,000 people die each year from colorectal cancer, making it the second-largest cancer cancer in the United States, both men and women.^I Statistics also show that more than 60% of these deaths could be prevented by early detection,ⁱⁱ yet a quarter of adults aged 50 to 75 in the United States have not been examined.ⁱⁱⁱ

The US Preventative Services Task Force (USPSTF) recommends screening for colorectal cancer using a variety of tests, including colonoscopy, beginning at age 50 and continuing for up to 75 years. The American Cancer Society has updated its screening guidelines in 2018, recommending that they start screening at age 45.^iv

The Colon Cancer Coalition calls colonoscopy a "gold standard for the detection of colon cancer".^v Colonoscopies offer physicians the best chance of detecting precancerous polyps that are easy to eliminate before becoming malignant. While Olympus is proud of its progress in surgical procedures such as endoscopic submucosal dissection, which has allowed block-level treatment to become more effective and less invasive even when gastrointestinal cancer is more advanced, caregivers Health and industry know that early detection always the best defense of the patient.

Today, advances in colon cancer screening offer physicians an even broader vision. One of these advances is the ENDOCUFF Vision® therapeutic device, which attaches to the distal end of the colonoscope and helps physicians get a more complete picture of the mucosa by flattening the folds at the same time. inside the colon. Research has shown that the use of ENDOCUFF vision improves the effectiveness of colonoscopies by increasing the detection rates of adenoma.^vi

To increase the number of people screened, Olympus continues to support large national colorectal cancer organizations and offers its own screening incentives. These efforts include:

• Sponsorship of 100 free or inexpensive colonoscopies for people in need.
• Sponsorship of the "Big Colon Tour" of Colorectal Cancer Alliances
• Sponsorship of the Colon Cancer Coalition "Bring Your Back" 5K Run / Walk and Tush Tour cycling race in six cities
• Motivate employees to become educators on the importance of colorectal screening
• Continuous patient awareness via colonoscopytoday.com

"Colorectal cancer awareness is essential for the work we do here at Olympus," he said. Kurt Heine, Vice President, Endoscopy Division, Olympus America Inc. "Early detection and treatment saves lives, so we continue to invest in developing devices that allow physicians to see more and treat more."

About Olympus Medical Systems Group
Olympus is a global technology leader, designing innovative optical and digital solutions in medical technologies. life sciences; industrial solutions; and cameras and audio products. In our nearly 100 years of history, Olympus is committed to staying true to society and making people's lives healthier, safer and more fulfilling.

Our medical sector works with healthcare professionals to combine our innovative capabilities in medical technology, therapeutic intervention and precision manufacturing with their expertise in diagnostic, therapeutic and minimally invasive procedures to improve clinical outcomes. reduce overall costs and improve the quality of life of patients. For more information, visit medical.olympusamerica.com.

^I American Cancer Society. Key statistics on colorectal cancer. https://www.cancer.org/cancer/colon-rectal-cancer/about/key-statistics.html. Accessed February 12, 2019.
ⁱⁱ Fight colorectal cancer. Facts and statistics. https://fightcolorectalcancer.org/prevent/about-colorectal-cancer/facts-stats/. Accessed February 12, 2019.
ⁱⁱⁱ Center for Disease Control. Cancer Prevention Works: Colorectal Cancer Screening in the United States https://www.cdc.gov/cancer/colorectal/pdf/QuickFacts-BRFSS-2016-CRC-Screening-508.pdf. Accessed February 12, 2019.
^iv American Cancer Society. The American Cancer Society is updating its colorectal cancer screening guidelines. https://www.cancer.org/latest-news/american-cancer-society-updates-colorectal-cancer-screening-guideline.html. Accessed February 15, 2019.
^v Colon Cancer Coalition. Screening options for colon cancer. https://coloncancercoalition.org/get-educated/get-screened/colon-cancer-screening-options/. Accessed February 15, 2019.
^vi Ngu WS, Bevan R, ZP Tsiamoulos, et al. Improved detection of adenomas with Endocuff Vision: the ADENOMA randomized controlled trial. Gut 2019; 68: 280-288.

SOURCE Olympus Medical Systems Group

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