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As part of its efforts to halve child obesity by 2030, particularly in the less-favored areas, the government yesterday launched a public consultation on the project to introduce children. a watershed at 9:00 pm on television and online advertising for products high in fat, sugar and salt.
The government cited evidence suggesting that children from lower socio-economic groups were less likely to experience sponsored links in digital advertising and that less affluent viewers were exposed to more food advertising. HFSS on TV as the richest viewers.
Still stuck in Brexit blockingThe largest shopping center
But the Food and Drink Federation (FDF) said it was refusing to respond to the consultation. The new consultation is an "insult" to a sector already busy spending large sums of money to prepare for possible Brexit disruptions.
"This suggests that the Ministry of Health and Social Affairs has not noticed that the UK has still not come out of stalemate over Brexit, nor that companies in the sector food and drink struggled for the country to be fed ",Said the chief of operations Tim Rycroft.
"Until the United Kingdom and the European Union decide to withdraw the date of the March 29th withdrawal, and Parliament abolishes this date from the Withdrawal Act, the manufacturers will be able to do so." will strive to avoid the disaster of a Brexit without agreement, avoid food shortages and keep prices up to a minimum. " The largest shopping center
Obesity in children and its links to advertising is a "Serious and important business",Said Rycroft. But he stressed that the consultation had already been delayed by two months. Moreover, he added that the Ministry of Environment, Food and Rural Affairs had informed the FDF that planning for no agreement should take precedence over any other issue.
"It could and should have been delayed until a Brexit without agreement was completely out of the question. Unless there is a significant change in Brexit's outlook, FDF will not react. "The largest shopping center
"A longer term strategy is needed"The largest shopping center
Many commentators also wonder how an evening curfew on platforms such as Facebook and Twitter would be applicable. And although the government stated that the proposed ban would not include advertising for staple foods such as butter, olive oil or meat, there was still confusion as to the definition of HFSS foods. Ofcom's definition, for example, includes raisins, hummus, olive bread, margarine, salami, cheese or fruit juice.
Some say plans do not go far enough, though. Similar bans on advertising for alcohol and cigarettes, for example, have allowed young people today to drink and smoke less than older generations.
Authorized nutritionist Kawther Hashem, campaign manager at Action on Sugar based at Queen Mary University in London, said it was vital that only non-HFSS foods and beverages could be marketed and promoted to children on all media.
"Advertising on cigarettes has been banned in the UK for many years because of cancer and cardiovascular disease. However, HFSS foods and beverages, which are now a more important cause of death and disability, can be advertised without strict restrictions for vulnerable children. A similar longer-term strategy needs to be implemented. "The largest shopping center
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