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DaBaby understands its brand, even if it is not. His last album is entitled Baby on baby. The project works represent a large DaBaby smiling while a miniature DaBaby sits on the edge of his hat. The third song of this album is "Goin Baby". In the past years, he has presented the movie Boss Baby (best known for his movie 2017, DreamWorks). The baby boss) with a fade and a tattoo on the cover of a mixtape (Baby Talk 5) and appeared to SXSW in a layer. The mark, for want of another word, is baby.
From my observations on the nascent rapper, it is worth noting some points about DaBaby: he is a marketing genius, a music video scholar and, surprisingly, humble. In 2019, rappers are fortunate to have one of these qualities, but rarely possess all three. He also seems to enjoy hitting in a way that sets him apart from others. Often, DaBaby is so excited by a beat that he launches into a couplet just seconds after it starts. Raspy, turbulent and complex, DaBaby's voice is as amusing as his physical character. It is the artistic anchor that allows him to play convincingly with a cowboy for one minute and pbad for Suge Knight the next.
During a telephone conversation, the rapper from North Carolina balanced confidence without filter and measured humility. He may feel like the best rapper in the world, but at 27, he's waiting for more than everyone else. This is potentially the reason why it will entangle conversations with thoughtful answers, compliments. Rolling stone and thank me at the conclusion of the conversation. DaBaby does not take anything for granted.
For those who do not know what the term "Goin 'Baby" means?
"Goin 'baby" is the new wave. Rolling stoneI love all your articles, I love all your magazine covers. You're going to go baby. Everything you do [to] the best you can, you go baby. If you go to the gym every day, you go strong, you have your body well, your body goes, you go baby. Women, they go baby. When she puts on her dress with her heels and gets her hair done, she goes away baby. When I turn these videos that change the game, when I trace on Display panel With my first project with only a week of personal promotion, I'm going baby. All you do extremely well, you go baby.
In a recent context, most listeners know North Carolina through the eyes of J. Cole. What makes your vision of North Carolina different from its own?
This comes from two different perspectives. No story is told in exactly the same way by two different people and we also come from two different places in North Carolina. This is something that can also be added. He's from Fayetteville. I'm from Charlotte. We had two different editions. But overall, I like J. Cole's perspective and his music. I like his approach. It's just two different things. Shout-out to Cole though.
For people who have never been there, how is it in Charlotte?
Charlotte is what people in New York or LA would say is a small town, but that's not the case. It's just between being a small town and a city. It's more of a city. We still have a national basketball team, a football team, all that. We always have a city center, we always have different sides of the city that are completely different from each other. Charlotte is a place to ride, and doing what I do is unheard of. It does not happen like that in Charlotte.
You are one of the few rappers to have reported the level of humor of Busta Rhymes, Eminem to video clips. When did you develop a visual signature for your videos?
I really got into the game with that. I wanted to do this from the beginning, but with some of the ideas and concepts that I come from very early on, it would have been too much for the viewers. They would not have been ready to receive that from me. They were not. I have tried it. I tried to be as crazy as possible in the videos, but people are slow to understand because it's a new face, a new face.
Staying consistent is what has changed. That's what enlightened him. I have somehow forced it. I pushed the envelope and now people no longer have the choice. I stayed so consistent with that and I did it so much and I just strove to find the place where I got the platform where I got it …. Now, it's undeniable.
What do you think is currently the biggest competition of all the other babies in rap?
Right now, I would say Lil Baby, but he would not even call the competition. I am more inspired than anything. Because of the way he came out and got to the top of the game, I'm more inspired than anything, but I absolutely have to take my hat off what he did. But in the end, what sets me apart from all the others is the fact that I come with something different. Over time, it will shine through anything.
"Walker Texas Ranger" was such a time of escape. It's one of the best music videos of the year. What inspired this Western theme and you engaged so much in the cowboy character?
First, the production of the track. Shoutout to 20 on the Beat, a local producer in Charlotte, where I come from. He sent the rhythm and it really took me. Regarding the creation of the song, my video concepts are always related to the song. So I have to start by creating the song. It took me on this tour.
I made an badogy by comparing myself to Walker, Texas Ranger and I left with it. I had with my video production team the Reel Goats, and I thought to myself, "How would it be dope if I played a cowboy like Walker, Texas Ranger?". They spotted places. We ride somewhere in the mountains, in the cursed desert, and once we turn on the cameras and music: "Boom", I've operated a switch and I've taken it there.
You tend to be so excited that you will start hitting the first second of the rhythm.
Absolutely.
Where does this come from?
I do not know. It's just a testimony of my hunger. I can not even wait for the pace to drop to start eating. That's all I feel and most often, especially before dropping this project, I feel that the time has come. Whatever is not given, what has worked, I will take it. That's what I'm doing. I am taking your head before the song plays. Some songs that I rape before the rhythm even play and that I like to do well. I like to walk the beat.
Why did you partner with Arnold Taylor at South Coast Music Group two years ago?
He is a staple of music in Carolina, period. Not only in Carolina, but all over the country. He is very discreet, very modest and very humble about what he does. He worked with some of the greats and contributed to their careers. Anyone trying to do business with me, of course, I will do my research on them. I was trying to understand how to play on the radio. Anyway, I found myself in his office before even joining him to work on the radio campaign. He ended up talking to him about his desire to sign me and I think King Carter brought him to his attention. From that point on, I guess he liked what I had. He came, yelled at me. He told me what it was.
Even with Interscope now, I'm really simplifying things on etiquette. I come with a lot more than the average artist came with. I am very active in marketing, everything.
In 20 years, who would you incarnate in a biographical film, who would direct and what would be the name of the film?
We would call the movie, Baby Jesus. I do not know who would lead him. We might need Denzel [Washington] play me It may be necessary that Denzel returns in a machine to go back the time. Prolly has John Singleton to direct him. We could go Hype Williams. It does not say anything.
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