[ad_1]
When Salesforce bought Quip in 2016 for $ 750 million, it was fair to wonder what it was going to do. While company founder Bret Taylor was promoted to Product Manager, Quip remained a stand-alone product. Today, that changed when the company announced the integration of Quip directly in its sales and customer service clouds.
Quip is a collaboration tool with built-in office suite functionality, including word processing, spreadsheet, and presentation software. As a standalone product, it allows teams to collaborate around a rich set of documents. Quip for Salesforce integrates this type of functionality at the platform level.
Alan Lepofsky, who recently joined Salesforce As vice president of Salesforce Quip, this announcement is a result of the desire to integrate the tool into Salesforce. "By integrating productivity directly into business workflows, sales and customer support teams can collaborate in new ways, enabling them to be better aligned and more efficient, providing a better experience." customer, "Lepofsky told TechCrunch.
Quip appears as a tab in the Sales or Service Cloud interface. There, employees can collaborate on documents and keep all their information in one place without switching between applications or losing context, an increasingly important goal for collaboration tools, including Slack.
Photo: Salesforce
Administrators can create templates to help create teams. Templates allow you to start a pre-populated page with information about a specific account or set of accounts. You can go further by creating templates with a set of filters to fine tune each of them to meet the needs of a particular team, depending on factors such as the size of the transaction, the business area or the location.
In the context of the service, customer service agents can configure pages to discuss different types of issues and work together to get answers quickly, even when talking to a customer.
Salesforce has partnered with Microsoft, Dropbox, Google, Slack and others who offer a similar type of functionality. Customers who wish to continue using these tools can do so. 2.5 years after the acquisition of Quip, Salesforce finally put it to work as a tool for productivity and native collaboration.
"As an industry badyst, I've spent years advising suppliers on the importance of the reason for being and the context as two key factors for the job be done. Salesforce delivers these two benefits by bringing Quip's productivity directly to CRM and customer service, "said Lepofsky.
The idea of providing a unique collaboration venue without task change is certainly attractive, but it remains to be seen whether customers will accept the idea of using Quip rather than one of the other tools. existing. In the meantime, Quip will always be sold as a standalone tool.
Source link
