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Brussels has fined Google a fine of 1.49 billion euros for hindering the development of potential rivals advertisers between 2006 and 2016, thus putting an end to the latest formal EU investigation on the American company.
Margrethe Vestager, European Commissioner for Competition, said: "Google has strengthened its dominant position in online search ads and is protected from competitive pressure by imposing anti-competitive contractual restrictions on third-party websites. . . The misconduct lasted more than 10 years and deprived other companies of the opportunity to compete on the merits and innovate – and to give consumers the benefits of competition. "
The case involved the Google AdSense industry, which provides text ads to third-party websites based on searches on their site, such as blogs and retailers.
Niche business is in decline, online advertising has shifted to photo and video formats, as well as commercials reminiscent of where you were.
Brussels also found that Google had abused its dominant position in two other cases: in June 2017, it had been fined 2.4 billion euros for favoring its own shopping center and l '. Next summer, she had been fined 4.6 billion euros for restrictive conditions imposed on Android phone manufacturers.
In an effort to clean bridges before the establishment of a new competition commission in November, the Silicon Valley Technology Group recently announced changes to some of its research and Android services in Europe.
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