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"One of the most interesting things about Elizabeth was that I did not think that … she thought she was doing something wrong," says Jessie Deeter, producer of "The Inventor" . "She really believed in her own story … She believed in her own bull —-."
In fact, when Deeter spent several hours with Holmes trying to persuade her to go into an interview for the documentary, "there was no sign of mea culpa," he said, adding that Holmes seemed more interested in a cinematographic document that, according to her, would be Theranos "returns to power in the manner of Phoenix." (Holmes finally refused to participate.)
While this may seem illusory, Ariely, author of "The Truth (Honest) About Dishonesty," says that it's psychology. "It's about the stories we tell ourselves," he says, and it's "a slippery slope."
Ariely refers to a study he and his colleagues carried out, in which they examined the brains of people who were lying again and again. "We saw that over time, their brains reacted less and less to lies, they were less sensitized," he says.
"We start believing our own lies," Ariely tells CNBC Make.
Ariely also says that human brains are good at holding statements or general ideas, but not at remembering where information comes from, or even sometimes if it is true.
It is a psychological concept called surveillance at the source: "When our brain receives a message, we do not separate very well the statement and its origin, and we can often be very confused … and not remember it", Ariely explains. "That's why the fake news works so well."
Then a confirmation bias may be triggered – people will focus on information and data that corroborates what they believe or want to be true, says Ariely.
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