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Peter Keeling, general manager of the data badytics company Diaceutics PLC (LON: DXRX), talks with Andrew Scott of Proactive London, which started its business in the London AIM market.
The group collects laboratory data, anonymized patients and insurance claims, which it then provides to pharmaceutical companies to help them reach more patients who need to take certain specific medications.
Diaceutics currently has datasets from more than 2,500 laboratories, including 3.5 million patient records.
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