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In 2016, Fortune wrote about how Netflix had become the frenzy of Silicon Valley in Hollywood, creeping into the sector from 350 km. But a series of recent investments and leadership decisions could show that Netflix does not just want to be adjacent to Hollywood, but well be Hollywood.
The latest indication in this regard is a major restructuring of management. Bloomberg reports that Netflix's next marketing director will not report to his CEO based in the Bay of Israel region, in contrast to his future chief executive, Kelly Bennett, who announced his departure two weeks ago.
The new CMO will be under the authority of Ted Sarandos, head of content, based in Los Angeles. Bloomberg Written is a "sign that the center of power of the company is moving from Silicon Valley to Hollywood."
This should probably not surprise anyone who has watched the Hollywood charts (where Netflix has swallowed Oscar-nominated nominations) or driven into the streets of Hollywood (on which Netflix has bought literal real estate and billboards advertising display. "
CEO Reed Hastings said the same thing last week when he told a recode A journalist who considers that Netflix spends $ 1.2 billion a year on technology and $ 10 billion on video programming, "we're mostly a technology-driven content company."
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