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Pinterest is popular with moms: 80% of its total audience in the United States is made up of women ages 18 to 64 with children, according to an independent study by Comscore.
In his S-1 filing, Pinterest said that one of the risk factors is that he might not get into the new demographic data. Nevertheless, Pinterest displays its demographic characteristics of coveted users, claiming more than half of the US millennials. Pinterest added that "eight out of ten mothers" were on its platform, adding that "are often the main decision makers when it comes to buying products and services for their household".
"In the United States, more people use Pinterest to search or buy products than on social networks, according to a Cowen and Company survey," the report said. This will put Pinterest in direct competition with Instagram, which this week announced a new purchase feature prompting users to buy directly from their platform.
Pinterest said the growth of its users had been negatively impacted in the second quarter of 2018 due to Facebook's decision to change its login authentication systems. Pinterest said its dependence on other services, including Facebook and Google, could be a risk factor for the company.
"[I]If Facebook or Google stops using a single sign-on or fails, we may lose and be unable to recover users who previously used this feature, and our growth or user engagement may decline, "said file.
Pinterest also notes that regulators in the United States and the European Union could enact more laws that would make it more accountable in the event of non-compliance with content removal requirements. Regulators have become even more focused on social media companies over the past week after a graphic video of a shoot of a mosque in New Zealand continued to appear on multiple plates. -forms even after deleting the original live stream. Pinterest took steps to reduce the spread of false vaccine information on its platform last month by suspending search results for related terms, after discovering that false anti-vaccine information was spreading on its service.
Like many other technology companies, including Google and Facebook, the company will offer two clbades of shares. The Clbad A Shares will receive one vote per share, while the Clbad B Shares will receive 20 votes per share. The Pinterest filing does not mention the distribution of ownership among its officers and directors.
Pinterest's prospectus follows similar deposits by Lyft, a carpool company, Zoom, a videoconferencing company, and PagerDuty, a technology company whose service helps businesses react quickly when their website breaks down. Other technology companies, including Uber, Slack and Palantir, are also expected to go public this year.
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