Schnucks adds new features to the mobile application

Diving Brief:

• Schnucks has added two new features to its mobile shopping app Schnucks Rewards, the company announced in a press release.
• A new real-time application-integrated shopping list feature will automatically arrange the order of a customer's list based on the layout of their selected store. Buyers can add items to their list by typing, scanning a barcode, or clicking a digital ad. The application will automatically cut all available coupons.
• The second novelty is a wellness guide, which allows customers to view nutritional information and product labels via the app. The wellness guide also highlights product attributes such as "smart heart", gluten-free, protein-rich and organic. Products approved by WIC will also be identified.

Insight on diving:

With its new features, Schnucks joins a wave of retailers who are updating their in-store applications or launch them for the first time. Many grocers use apps to help customers manage their rewards and retain customers. Features such as shopping lists and digital coupons remain popular.

Adding a scanning feature to the Schnucks Rewards app aligns with other retailers' efforts to bring scanning technology to stores. Although it's not quite the cashierless scan-and-go technology Sam's Club is piloting or the cash register scanning function that Meijer unfoldsThis shows Schnucks buyers that the company is working on a smoother shopping experience.

Updating his app is not the only recent Schnucks investment in technology. Last fall, the retailer announced plans to expand the sweeping robots to 15 stores after a successful pilot project in St. Louis, Missouri. "Tally", the robot will be placed in the stores that need it most in the first place, including those that are understaffed and those who have seen an increase in customer base.

The addition of a wellness guide in its application should echo with Schnucks shoppers. From the movement of food as medicine to adding nutritionists to grocery teams across the country, health and wellness are the main concern of consumers who fill their baskets today. The buyers also stated that they made their main grocery store a health ally, and SchnucksThe wellness guide is an additional way for the retailer to reinforce this role.

Schnucks has been hard at work recently, transforming 19 Shop 'n Save stores acquired last fall. The company also launched the delivery of alcohol last month in partnership with Instacart in Missouri and Illinois.