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Shaquille "Shaq" O 'Neal, former player of the National Basketball Association (NBA)
BLOOMBERG NEWS
Shaquille O 'Neal has never been content to rest on his laurels.
He may be famous for his illustrious career in basketball, but since then he's been saving time.& nbsp;securities.
PhD.? Check. Reserve police officer in several cities? This too. Restaurateur? Yes. Sports badyst? On the regular. Not to mention the occasional concert and its recent incursions in DJing.
Well, now he adds member of the board of directors to this list of praise.
Shaq has been investing in food companies for years, having previously worked with Five Guys and Krispy Kreme. He stated during interviews that he had always liked the idea of being a franchisor. Yesterday he moved up a gear when he announced his new status as a member of the board of directors of Daddy John's pizza.
Founder of Papa John The racist statements of John Schnatter last year have left the company in an embarrbadment. His stock has dropped more than 12%, his spokesperson is now a persona non grata and has even been claimed as the favorite pizza business of white supremacists. Unlike our gerrymandered constituencies, money does not lie, and no matter what our unfortunate president thinks of neo-Nazis, it is clear that the brand is struggling because the American people are much more united in our opinions than would the cable TV believe.
And what better way to revitalize him than to bring Shaq?
Shaq is now investing in nine offices of Papa John's in the Atlanta area. He has signed a marketing contract to become the new face of the brand and will make a real contribution to the company's decisions as a member of the board of directors. This is clearly an exciting time for the NBA Hall of Fame – it will make $ 8.5 million in the deal over the next three years – but given the 6% jump in share price by Papa John yesterday, the decision was also immediately welcomed by investors. .
This name change, although perhaps not as political in itself as, for example, the recent Gillette announces about toxic masculinity, is consistent with the firm statements of many companies that have established themselves to defend the progressive values that young Americans attach to the importance. At a time when it is easy to think that 2019 is an infinite hell of sociopathy and incompetence, such changes clearly show that the American people are informed and disinterested in placing their money for the benefit of companies that do not do not align our values. As such, Papa John's needs white supremacists to buy his pizza about as much as Gillette needs disgruntled trolls& nbsp; who have done demonstrations to get rid of their razors after advertising for the Superbowl.
Shaq's charm, fame and business acumen make him a perfect choice for this pivot that already seems to be paying off for the brand. It remains to be seen how this deal will eventually disappear, but as Shaq told CNBC, "The pizza is fun and I'm in the fun business."
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Shaquille "Shaq" O 'Neal, former player of the National Basketball Association (NBA)
BLOOMBERG NEWS
Shaquille O 'Neal has never been content to rest on his laurels.
He may be famous for his illustrious career in basketball, but since then he's been saving time. securities.
PhD.? Check. Reserve police officer in several cities? This too. Restaurateur? Yes. Sports badyst? On the regular. Not to mention the occasional concert and its recent incursions in DJing.
Well, he now adds a board member to this list of praise.
Shaq has been investing in food companies for years, having previously worked with Five Guys and Krispy Kreme. He stated during interviews that he had always liked the idea of being a franchisor. Yesterday he took it to the next level when he announced his new status as a board member of Papa John's Pizza.
The racist statements of Papa John 's founder, John Schnatter, last year, left the company in embarrbadment. His stock has dropped, decreasing by more than 12%, his spokesperson is now a persona non grata, and has even been claimed as the favorite pizza business of white supremacists. Unlike our gerrymandered constituencies, money does not lie, and no matter what our unfortunate president thinks of neo-Nazis, it is clear that the brand is struggling because the American people are much more united in our opinions than would the cable TV believe.
And what better way to revitalize him than to bring Shaq?
Shaq is now investing in nine offices of Papa John's in the Atlanta area. He has signed a marketing contract to become the new face of the brand and will make a real contribution to the company's decisions as a member of the board of directors. This is clearly an exciting time for the NBA Hall of Fame – it will make $ 8.5 million in the deal over the next three years – but given the 6% jump in share price by Papa John yesterday, the decision was also immediately welcomed by investors. .
This name change, while perhaps not as political in itself as, for example, Gillette's recent publicity on toxic masculinity, is in line with the strong statements made by many companies about affirm as advocates of the progressive values that young Americans hold. At a time when it is easy to think that 2019 is an infinite hell of sociopathy and incompetence, such changes clearly show that the American people are informed and disinterested in placing their money for the benefit of companies that do not do not align our values. As such, Papa John's needs white supremacists to buy his pizza about as much as Gillette needs unhappy trolls who have done demos to get rid of their razors after Superbowl advertising.
Shaq's charm, fame and business acumen make him a perfect choice for this pivot that already seems to be paying off for the brand. It remains to be seen how this deal will eventually get worse, but as Shaq told CNBC, "The pizza is fun, and I'm in the entertainment industry."
