The first Neiman Marcus in New York has just opened in the Hudson Yards. The CEO described the store as a "magical" and "immersive" experience – here's what I found inside

• Neiman Marcus opened his first store in New York City at Hudson Yards, the city's new quarter with a budget of $ 25 billion.
• The 188,000 square foot luxury department store extends over three floors of the Shops and Restaurants shopping complex.
• Geoffroy van Raemdonck, CEO of Neiman Marcus Group, said the new store would create "a seamless and magical personal customer experience".

Neiman Marcus, the luxury department store with the same owner as Bergdorf Goodman, has just opened its first store in New York City, at Hudson Yards, the city's new neighborhood with a budget of $ 25 billion. dollars.

The 188,000-square-foot store, which opened on March 15, extends over three floors of shops and restaurants to Hudson Yards, the site's seven-storey luxury shopping complex. .

Geoffroy van Raemdonck, CEO of Neiman Marcus Group, explains that the new store fits the way the next generation of luxury boutiques will buy. Unlike other Neiman Marcus stores, the Hudson Yards site includes a beauty salon and spa, an ephemeral florist and a kitchen offering cooking demonstrations, tastings and mixology clbades.

"Neiman Marcus Hudson Yards will deliver an unparalleled physical and digital experience, creating a seamless, magical and magical customer experience," Van Raemdoncks said in a press release.

I went through the store a few days after its grand opening, here is what it looks like.

See the rest of the story at Business Insider

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SEE ALSO: I've had a glimpse of the new 7-story "vertical shopping experience" in Hudson Yards, which, insist the developers, is not a mall. Here is what I saw the day of opening.

NOT TO BE MISSED: I climbed Vessel, the 200 million dollar two-stage sculpture of Hudson Yards and the view from inside dazzled me