[ad_1]
Apple is expected to introduce its own video streaming service and new subscription plans tonight. This decision highlights the transformation of Apple's business. For years, the group makes a living, especially with the sale of equipment, the phone being the essential. But smartphone sales have recently declined and Apple is looking for more and more new sources of revenue.
Like one of them, the group made video streaming. About two years ago, Apple hired two of the main makers of Sony TV studios, under whose supervision were produced such tubes as "Breaking Bad". According to US media, the iPhone group has reported so far about two billion dollars of own production. The most notable projects to date have been a series on a television rivalry at breakfast with Hollywood celebrities such as Reese Witherspoon and Jennifer Aniston. According to the Washington Post, Apple gives them $ 1.1 million per episode, an order of magnitude common to the largest TV shows. And the Hollywood director Mr. Night Shyamalan ("The Sixth Sense", "Glbad") directed a thriller still completely secret.
"The main goal of Apple will be to help, at least for now, others to sell their subscriptions to streaming video and get a share of their revenue," wrote the media reporter. well connected Peter Kafka on the technology blog Recode. Apple may in the future sell bundles of subscriptions – for example, the HBO, Showtime and Starz payment channel in the US – cheaper than individual offers. The "Wall Street Journal" said on Monday night, the shipper subscription should be owed $ 9.99.
Another announcement on Monday could be a new subscription offer for the news. According to media reports, Apple would at least have the best address to get the "Wall Street Journal". On the other hand, the Washington Post and the New York Times did not wish to participate. The "Wall Street Journal" had provided a few weeks earlier a report that Apple wanted to prevent publishers from publishing half of the product of its subscriptions, a fierce criticism of the iPhone group of the media industry. It is also speculated on a subscription service that would give access to various paid games.
Reference to potential conflicts of interest:
The Chairman of the Executive Board and majority shareholder of the issuer Börsenmedien AG, Bernd Förtsch, has received direct and indirect positions on the following financial instruments or related derivatives mentioned in the publication, which benefit from the evolution of price resulting from publication: Apple.
The author directly holds positions on the subsequent financial instruments mentioned in the publication or related derivatives that benefit from price developments resulting from the publication: Apple.
Source link
