Apple introduces its Netflix competitors and more subscription services

The iPhone activity broke down

With the announcements, Apple is stepping up its efforts to expand its business with services. The iPhone is currently the most important product of the group – it has generated more than 60% of its turnover during the past year. But sales have recently fallen and, in any case, the time for the rapid growth of the company is over. That's why Apple wants to use as a base about 1.4 billion devices in the hands of its customers.

Initially, the price of "Apple TV Plus" was not mentioned, but the app should be available from the start in more than 100 countries, competing with Apple – although initially in a larger format small – with services such as Netflix or Amazon Prime Video from filmmakers known for their individual projects such as Steven Spielberg and JJ Abrams and Hollywood TV stars such as Oprah Winfrey, Jennifer Aniston and Reese Witherspoon, Winfrey, Spielberg, Abrams, Aniston, Witherspoon and others came to present their projects in Cupertino.

Apple Arcade arrives in the fall

The existing TV application on Apple devices will be extended beyond the new service. This gives users the option of subscribing and using the individual payment sender directly to that location. For example, HBO, Showtime and Hulu are in the United States. International channels should be available in the respective countries, it was said without further details. The application should also make personalized suggestions based on the programs previously viewed. The app will be available for the first time not only on Apple devices, but also on Samsung, LG and Sony TVs, as well as on Amazon's Roku and Fire TV streaming boxes. In addition, the application, currently available in ten countries, will soon be usable worldwide.

The game subscription called "Apple Arcade" should also come out in the fall, with no ads or additional fees. Initially, there was no subscription to the subscription price nor to the available game titles, as there was a lot of speculation about the possibility that Apple could sell bids grouped for several services.

Deal with different publishers

"Apple News Plus" could be a personalized proposal for new editions of magazines and individual articles. The layout of the articles will be adapted to the screen size of the iPhone and the iPad, the "New York Times" and the "Washington Post" having already made the object from a leak. not there – but the "Wall Street Journal" and the "Los Angeles Times".

Some time ago, Apple had purchased the application "Texture", which had been contracting with different magazine publishers in the United States. In autumn, the application will be launched in Australia and the United Kingdom. If and when the service will arrive in Austria, Germany or Switzerland. has not been said.

In the United States, there will also be an Apple credit card, which the group publishes with the bank Goldman Sachs. The company promises, among other things, strict confidentiality: "Apple does not know what and where they bought and what they paid." In addition to the virtual version of the card in Apple devices, there should also be a physical titanium card on the side the chip only shows the name of the user – no numbers nor signature, so that this data can not be stolen, but this data is accessible through the iPhone application. (APA, dpa)