[ad_1]
The Californian powerhorse, the iPhone, still accounts for 60% of total business revenue despite a decline in sales. The smartphone market is saturated. Apple has also understood and is now focusing on services. On Monday evening, the Group presented its extended product range.
It started with the "Apple News +" subscription service, which gives access to 300 magazines for a monthly fee of ten dollars. According to Apple CEO Tim Cook, individual subscriptions to integrated newspapers and magazines would cost more than $ 8,000 per month. In addition, family members should have access to the app, otherwise additional fees will be charged.
Major American newspapers include the Wall Street Journal, the Los Angeles Times. The Washington Post and the New York Times are not. Already in the race that followed, they did not want to be involved in an application organized by Apple. When presenting how newspapers are paid to participate in "Apple News +", it was unclear.
Apple goes under the fintechs
Even though Apple Pay is still not available in Austria, the company attracts with a new service. The "Apple Card" is a credit card connected to the iPhone. And if Apple Pay is not available in the restaurant or in a store, there is a physical titanium card. Here, the company relies on the principle "less is more". The card only shows the Apple logo, your own name. All data is stored encrypted in the Apple wallet. Transactions are verified by Face ID or Touch ID.
This is applied on the iPhone and, after positive review (by Mastercard or Goldman Sachs), it can be used worldwide. The app attached shows how orderly it is to own finances. As with online banking, purchases from George von Erste Bank are divided into different categories. Apple also describes graphs to manage buying behavior over time.
Plus, the app is totally free according to Apple. There will be no renewal fees or late fees. The user should determine the repayment method himself. Without interest, the user can decide the amount that he wants to repay monthly. For example, the user can also set the account to be deleted at certain intervals.
In order to encourage customers to change, they seduce with their own refund system. For every purchase, there is a percentage directly on your own account. There is three percent if you buy directly from Apple, two percent for all other purchases directly from the application. With the card, you get one percent more. Daily Cash calls Apple the refund. These are done daily and are not business related.
The map will only be initially available in the United States and from summer 2019.
Apple Arcade
An overview of the Apple Arcade game subscription service was also available Monday night. Unlike Google Stadia or Microsoft xCloud, where games are played on the smartphone, Apple takes a different approach. For a monthly fee, the company offers exclusive games for iPhone, iPad, Mac and Apple TV. Games can be downloaded and played on the desired device.
In autumn, the service is expected to start in 150 countries. Developers such as Konami, Lego, Sega, Bossa Studios, Finji and Giant Squid have been involved since the beginning.
The competitor Netflix in the small format
To offer its own "Apple TV +" streaming service across the country, the company opens its Apple TV. The set-top box will be drilled and will be available on Macs as an app in the future. Apple's decision to open to foreign material is welcome. The app will also be available on Samsung, LG, Sony TV and Roku and Amazon Fire TV streaming boxes.
Like Netflix and Amazon Prime, the app is designed to provide content tailored to the behavior of the user on television. The same as in the case of competition is the possibility of subscribing payment stations like HBO every month. To stand out, Apple has already invested a billion dollars and renowned filmmakers like Steven Spielberg and J.J. Abrams can win. For Apple, Jennifer Aniston returns to the serial business. Together with Reese Whiterspoon, they look behind the scenes at one of the "The Morning Show". As a male partner, he could win Steve Carell (The Office). "Aquaman" Jason Mamoa and Alfre Woodard are also on board. They presented their show "Sea".
The "most stimulating reading club" with Oprah Winfrey
Apple is delighted to win the queen of talk show Oprah Winfrey. Box office success is pre-programmed. Although Oprah did not opt for a light entertainment. It will begin with two documentaries. "Toxic work" refers to badual exploitation in the workplace. The second documentary concerns traumatized people.
Oprah also announced another project likely to become "the largest, most dynamic and most stimulating reading club on the planet". Without concrete, she announced live feeds with the authors.
In the fall, service should begin, which should be available in more than 100 countries in the beginning. The price is guilty Apple.
Source link
