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MTN South Africa has launched a new service on WhatsApp that allows its customers to check their balances, supplement their airtime and buy data packets without having to leave the Facebook messaging application.
Making a wink to the omnipresence of WhatsApp as a communications platform for South Africans, MTN said it made sense to offer these services in the United States. 39, messaging application. He said development was a world first for a mobile operator. The solution was developed by Clickatell.
This service, called MTN Chat, should not be confused with the competitors envisioned by MTN's WeChat and WhatsApp, announced earlier this month by CEO Rob Shuter and expected to be launched in a beta test soon. The company intends to integrate MTN Chat with this messaging platform.
"WhatsApp is one of the most used services in the country. More than 28 million people in South Africa use WhatsApp, including over 15 million on our network, "said Mapula Bodibe, Head of MTN South Africa's General Business Unit, at the launch of MTN Chat. in Johannesburg on Tuesday.
"We know that customers use WhatsApp daily. We must be where they are. from where the introduction of MTN Chat, "said Bodibe.
Customers can sign up by adding 0831230011 to their contacts and sending a message to the number in WhatsApp.
Gareth Murphy, head of online sales chains at MTN South Africa, said the company had launched the WhatsApp service as a "minimal friendly product" and that it would offer additional products and services on time.
Payment options
For now, customers "can check balances and recharge with antenna time or groups of data". Users can charge their credit card details – and this will be extended to other payment options, including mobile money, in the future.
"We have gone beyond these limited use cases as customers will help shape the evolution of this service," Murphy said. "Thanks to customer feedback … we will evolve the service to meet customer needs when and where they need it.
"We will evolve this service, with more things to come. This is not the only thing we are working on and we have some really exciting things to come that we can not mention at the moment. "
MTN plans to offer the service to other platforms, including possibly Facebook Messenger. – © 2019 NewsCentral Media
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