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When there was only the Mac at Apple, it was of course the most important product in the range. But with the success of the iPod, which has even surpbaded Mac sales in peak periods, the perception of the company has changed. In addition, the iPhone is much more profitable for Apple than the Mac could be. With each new product repeated in the forums, the same discussions, if Apple this sector now more than love the original product will be given – and the Mac overlooked. However, Apple kept its loyalty to the Mac and achieved, for example, in the fourth quarter, the highest Mac sales in its history. The decisions of the last months also show how high the status remains: Obviously, Apple wants to establish a functional parity between iOS and macOS. In the past, it was often common that the Mac was secondarily served when Apple introduced new software.
Mac App Store vs. App Store
Since the launch of the App Store, many improvements have been made to the iOS service, while the Mac App Store of Apple has been extremely careless. It is only recently that Apple has been progressively endowed with a functional parity, for example, with the offers available a few years ago on iOS App Bundles. In addition, the Mac App Store with macOS 10.14 Mojave has benefited from a much needed optical renovation, which puts more emphasis on the content selected by the publisher.
Mojave
In any case, Mojave introduced Apple to treat Mac and iOS devices in the same way. In addition to the aforementioned redesign of the Mac App Store, Mac apps have also been the focus of a hike long ago on iOS. Actions, voice memos, but especially Home and Apple News are an important addition. Of course, this has also followed the strategy of further exploiting the Mac in the growing service empire. In addition, the announcement of universal applications helps the Mac, because for iOS, there are now many more solutions than for macOS.
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