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The actor Ranveer Singh, who also used for advertising his latest film Gully Boy, launched Friday an independent music label – IncInk – and the label's first song is already available. Entitled Zeher, the song is interpreted and written by KaamBhaari, also appeared in Gully Boy.
The video is a fiery video that presents a cool singer enjoying his life until a label gives him a contract on the rights of his song. Produced by Shikhar Yuvraj Manchanda (aka RĀKHIS), Zeher is a catchy song defying the dominant conformities of the Indian music industry.
Watch the song here:
Kaam Bhaari, aka Kunal, grew up in Kandivali, a suburb of Mumbai, and often refers to his humble debut 'Kandivali 101' in his songs. Kunal started writing to express his anger, choosing words before the violence. When he was in Standard 6, he listened to songs by Eminem and Lil Wayne as his interest in rap music grew. Since he's been featured with Ranveer in the music video Do not Hold Hold Back, Kaam Bhaari has also featured in Zoya Akhtar's feature film Gully Boy.
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Director Navzar Eranee collaborated with Ranveer on the label and plans to present unknown talents on a global platform. DJ Cheetah and SpitFire also have their songs in preparation for the next release. Ranveer said in a press release, "The first three outstanding talents launched are Kaam Bhari, SlowCheeta and Spitfire and I am a big fan of their music. We intend to sign and promote several other artists, who explore various genres of music, in the coming days and will present their beautiful music in India and around the world. As a stranger to Bollywood, I have always wanted to do my part to bring out and support the exceptional talent we have in all the streets of our country. So when Navzar and I got the idea for InCInk, it appealed to my heart, to my heart. Inc Ink is my pbadion and I intend to use this platform to give as many artists from the country the opportunity to dazzle India with their talent. "
Speaking of his label, Ranveer said, "We start by launching new, extremely talented, new talented, new rap and hip-hop artists who we believe will be the next superstars on the stage. Rap and hip-hop are the most important thing in Indian music today. This poem speaks of a revolution, of the way India protests against clbad structures, injustice and social atrocities. It is the voice of India, in the streets of India, that you can not ignore anymore. The rap / hip hop Hindustani tells the story and the reality of our country and at Inc Ink, we want to bring out the true poets of our generation. Inc Ink literally means writing your own story and I am inspired and excited to start this pbadion project that aims to influence social change. I hope we can present to the world some of the strongest and most daring voices of Indian youth. "
Commenting on the decision to launch their independent label by launching rap and hip-hop artists, Navzar added, "Rap is a bold and direct approach. We can tell our truths, learn, educate and maybe even inspire someone outside of ourselves. Oppression must be confronted with bravery and creativity. We often face injustices every day. By highlighting these topics through the medium of art, we can recognize them and act. The rap lends the truth to the idea that art is more powerful than the sword. "
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First publication:
March 29, 2019 5:30 pm IST
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