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Brave, the open source web browser based on the Chromium platform, is gaining popularity. In August 2018, he made the news to be downloaded. 10 million times from the Google Play Store. Seven months later, we once again made headlines for doubling this number, 20 millions. It's a fantastic growth based on real innovation.
Get paid to see the commercials
The greatest innovation of the Brave browser lies in its disruption of the traditional advertising model. While Brave is preinstalled with adblocking blockers, users can choose to disable them and, in return, they can earn a reward by watching advertisements.
The reward is paid in the BAT (Basic Attention Token) cryptocurrency key and deposited in a wallet integrated into the browser. Brave CEO Brendan Eich said, "I would not be surprised if our users could earn $ 70 a year as the system rolls out in 2019 – when advertising contracts will be harder to come by. and that we are going to subsidize the revenues. of the BAT user growth pool – and climb by 2020 above 0.7 * 320 or $ 224 net user income per year. "
$ 70 a year might not be much, but if the projection turns out accurate and that a user in 2020 can earn $ 224, it starts to become a significant amount of money. With other improvements, this number could increase and it's hard not to see an influx of users downloading the Brave browser.
Community support
Recently, the co-founder of Ethereum, Vitalik Buterin, greeted Brave during his speech at TOKEN2049.
"In fact, there are a lot of things in the ecosystem that have encouraged me a lot lately. As has been particularly the case in the past six months, there is a sense that things are starting to change to make things really usable by a much larger audience. Another interesting thing we have seen is the large-scale user integration. Thus, Brave browsers have built-in cryptocurrency features. "
In the cryptocurrency ecosystem where adoption is a key problem, Brave and his BAT token prove that it is possible to interest people in cryptocurrency and use it. The price of BAT has increased by 180% in the last two months and continues to grow.
This price increase is not only correlated to the browser. Recently, the TAP advertising platform has announced that it will begin accepting BATs from more than 250,000 of its partner brands. This will facilitate the use of BAT in many popular places.
As long as this trend continues and the Brave browser continues to be downloaded, it seems that BAT is one of the tokens leading to the adoption of large-scale cryptocurrency.
Source of the image: "Flickr"
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