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Kirin's Lion continued its buying spree by acquiring the British craft beer producer Magic Rock Brewing Company.
Headquartered in Huddersfield, Magic Rock employs 45 people and is now focused on meeting the growing demand for its UK portfolio. The company also exports to more than 25 countries and sees growth opportunities outside the UK with Lion's support.
Magic Rock said it was about to maximize the capacity of its current brewery, adding that the deal would allow it to buy better equipment and produce better quality beer and more large quantity.
Lion launched its international unit in 2015 to bring Australian and New Zealand craft beer and cider to new markets and accelerate the growth of its wine business in North America.
This announcement follows Lion's recent acquisition of Four Pillars Gin and Teza Iced Teas. The American wine company Distinguished Vineyards & Wine Partners has purchased both Markham Vineyards and Textbook Wines. And last July, Lion bought the British craft beer brand Fourpure.
Toby Knowles, Regional Director for the United Kingdom and Europe at Lion Global Markets (left); Aaron Mooy, Huddersfield Town FC football player; Matt Tapper, Managing Director of Lion Global Markets; and Richard Burhouse, founder and CEO of Magic Rock.
Richard Burhouse, co-founder and general manager of Magic Rock, said: "In eight years, Magic Rock has become one of the UK's leading craft brewers, distributing its products in the UK and international markets. The best way for us to build on this long-term legacy is to introduce Magic Rock beers to a much wider audience.
"We are excited to partner with one of the world's leading brewery experts, with the shared goal of continuing to produce great beer on a larger scale with their knowledge, expertise and investments."
Lion Global Markets Director General Matt Tapper said: "Magic Rock has been a pioneer in craft beer in the UK and has built a loyal customer base for its relentless quest for authenticity and quality. . We are excited to have the opportunity to help Richard and his team build on their success. Lion has a long and proud history in the craft beer industry in Australia and New Zealand and we see excellent opportunities to help put Magic Rock in the hands of a greater number. lover of beer. "
He added, "Lion continues to take a long-term, patient approach to investing in international markets to meet the demand for various artisbad beer manufacturing experiences. The UK continues to be one of the most exciting places in the world to discover crafts. Given its cultural similarities with Australia and New Zealand, now is the time to partner with Magic Rock to invest in creating their premium brands and expanding Lion's company. presence in this market. "
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