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T-Mobile plans to launch its home television offering sometime this year and its goal is clear: replace the cable. "TV programming has never been better, but customers are fed up with rising costs, hidden fees, poor customer service, non-stop BS," said CEO John Legere in a statement.
Although T-Mobile is a bit late compared to the home game show, having these Viacom channels will give it a big advantage. YouTube TV is completely missing Viacom channels. PlayStation Vue has dropped its Viacom channels and Hulu only offers certain channels in its on-demand library. Nobody has perfected the continuous playback of home television. Therefore, if T-Mobile markets its product properly and takes advantage of its marketing and bundling potential, it could be in good condition.
Previously, the company had explained that it wanted to "deconcentrate" television as it did for wireless – this means getting rid of multi-year contracts, flat deals, outdated technology and poor customer service. . This strategy seems to work in the mobile world. T-Mobile said the end of 2018 was its "best quarter ever", with a net addition of 2.4 million subscribers. We will see if customers are so enthusiastic about switching to the "non-carrier" model applied to television.
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