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Company News of Friday, April 5, 2019
Source: taarifa.rw
2019-04-05
Fred Swaniker is the founder and CEO of Africa Leadership Academy
Fred Swaniker, of Ghanaian origin, founder and CEO of the Africa Leadership Academy, has joined the pool of other international CEOs who advise President Kagame.
Aged 43 and convinced that many of Africa's problems boil down to a lack of leadership, and hopes to develop his own Steve Jobs, he was named president by President Kagame as President of Rwanda Convention Bureau (RCB ), a strategic business unit of the Department of Tourism and Conservation of the Rwanda Development Board.
RCB's mission is to take full advantage of the global tourism market, with particular focus on Meetings, Incentives, Conferences and Exhibitions (MICE), a strategy that Rwanda believes will create value in the tourism sector, the first of its kind. source of the country's currencies, with about 500 million dollars.
This is an area that plays an important role in Rwanda's growth, generating 15% of all tourism revenues.
MICE tourism paid $ 52 million in 2018, compared with $ 47 million in 2017, with the goal of increasing it to $ 88 million in 2019.
Kagame has elected the successful Ghana Negro as chairman of the board, hoping his business acumen will add value and help promote the country's program to generate more business. income from tourism.
This development came at a time when Rwanda has just signed a promotion agreement with the Arsenal football club to advertise Rwanda as part of the "Visit Rwanda" project as a tourist destination and a country that is open to green investment.
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