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Since its creation, Facebook has seduced users by promising to bring the world closer. But this promise seemed to have collapsed after the misinformation broadcast by foreign actors on the platform that had deliberately dug a gap between Facebook users during the run-up to the 2016 presidential elections.
Facebook users who threatened to leave the service were hit hard by Facebook, while the #deletefacebook hashtag was used on other social media sites. Based on the growth in the number of Facebook users at the end of 2018, many of these threats seem to have been empty, but it is notable that the growth in the number of users has stopped in the United States and Canada in the fourth quarter.
Following the announcement that political badyst Cambridge Analytica would have obtained access to the personal data of millions of Facebook users without their consent, Zuckerberg is excused in a message posted on his Facebook page.
"We have a responsibility to protect your data – if we can not, we do not deserve to serve you," he wrote.
However, in a December post on his Facebook page, Zuckerberg blamed some of the blame for "shady apps that misused people's data," as a result of the internal email publication of the company's decision. Company to change developer platform several years ago.
In 2019, it became clear that Facebook is focusing less on defending its current business model than on building a new one. While Facebook was previously taking a more open approach to sharing information across a whole network via its news feed, the company has recently begun to move towards more private and ephemeral communication.
Facebook began laying the groundwork for this change with the introduction by Instagram of its "Stories" feature, originally popularized by Snapchat. This feature allows users to post photos and videos that may disappear from the user's profile after a while. When calling Facebook's third quarter results of 2018, Zuckerberg told badysts that he understood the changing climate of users regarding sharing.
"People want to share in a way that does not stay permanently, and I want to make sure we fully accept that," Zuckerberg said.
Zuckerberg solidified Facebook's pivot on privacy protection in a 3,000-word note in March outlining his vision for the future of the Internet.
"I think that the future of communication will shift more and more to encrypted private services, in which people can trust that what they say to themselves remains secure and that their messages and content will remain not forever, "wrote Zuckerberg. "It's the future that I hope we will help to nurture."
The message provided a window on what Zuckerberg sees as the way forward on Facebook. The company had already confirmed in January its intention to integrate the messaging systems to three of its services: Messenger, Instagram and WhatsApp.
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