We reached the peak of yoghurt

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It seems that yogurt now has its own lane at the grocery store. If you are simply looking for simple vanilla, not Greek, unmixed: a lot of luck. the the Wall Street newspaper confirms these findings today in an article titled "Sales of Sour Yogurt as Options Proliferate", reporting that yogurt fans now have hundreds of options: "The average American supermarket offers 306 varieties of yogurt … up 4% since 2015. "Overall yogurt sales fell 6% in volume over the year through February, according to Nielsen data. Sales of Greek yogurt, which launched the explosive growth of the category, fell by 11%. "

If it seems incongruous that yogurt varieties are multiplying while sales are falling, well, the WSJ agree with you. In fact, the myriad of yogurts can make this grocery aisle too daunting for buyers; WSJ notes that General Mills general manager Jeff Harmening said in a previous interview that the choice was immense: "The ray has become harder to buy."

WSJ It also contains graphs illustrating the situation of different yogurts. Greek brands such as Chobani now represent half of the market, while Icelandic and non-dairy yogurts are growing. Smoothies, not so much. Thus, despite the decline in sales, companies are still trying to reconfigure themselves to tap into yoghurt consumers.

This is an interesting reading on WSJ for yogurt lovers: your visit to Dairy Alley will probably be no less confusing, but at least you'll know now. Why you are confused.