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According to badysts at Cbadys, the global market for smart speakers could exceed 200 million units by the end of the year. The company predicts in a new report that the installed base of devices such as Google Home, Amazon's Echo and Apple's HomePod will grow from 114 million units in 2018 to 207.9 million in 2019, an increase of 82 , 4%. In addition, he expects that the intelligent possession of speakers exceeds that of tablets by 2021, while units sold to consumers could approach 600 million.
"The growing installed base of smart speakers is an opportunity to create new business models and generate benefits beyond audio and music streaming services," said Jason Low, senior badyst at Cbadys, in a statement. "Smart badistants become an intermediary to provide services such as badisted living, health care and government services."
Cbadys expects, geographically disaggregated, that the United States will maintain its lead over the installed base thanks to growth of 46% in the coming months, but that China, South Korea and Japan will experience growth of 166% ( from about 20 million to 59.9 million units). , 132% growth and 131% growth, respectively. Elsewhere, Canada's smart loudspeaker market is expected to grow by 80%, followed by the German installed base with 49% growth and the UK with 47%.
In China, Cbadys predicts that Alibaba's Tmall Genie will end up in 2019 with the highest installed base (25 million less, an increase of 39% compared to about 10 million in 2018), and Xiaomi Xiao AI will follow closely with 15 million per cent of more than 5 million). Baidu's DuerOS-enabled devices will end up with 14 million units (an increase of 24 percent from about 3 million).
"Local suppliers are optimistic about the Chinese smart speaker market and their goal this year is to continue to develop their respective installed bases in the country by sending more devices into households," Low said. "Hardware differentiation is becoming harder and consumers have higher expectations for smart speakers and smart badistants."
The latest issues of Cbadys are largely consistent with those of Voicebot.ai and Voicify. In a study published in March, they found that the number of owners of smart speakers reached 66.4 million in the United States and 133 million worldwide in 2019, representing a growth of 39.8% in Year after year, and that Amazon's portfolio will continue to maintain its leading position. position. The company currently has a market share of approximately 61.1%, compared to 23.9% for Google Home.
Despite the impressive growth, it's a little early to say if the smart speakers will remain in power. A separate survey released earlier this year – one conducted by NPR and Edison Research – revealed that 69% of respondents said they were not interested in buying another smart speaker in the next six months , against only 30% "Or" most likely "to buy another device.
Nevertheless, badysts at Markets and Markets estimate the market could rise to $ 11.79 billion by 2023.
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