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"We made the decision to stop using the Crack Pie name. As of today, it will be known as Milk Bar Pie," Tosi writes. "Although change is never easy, we think it's the right decision."
The change comes after a lingering controversy, the name alluding to the addictive nature of crack, which decimated most African-American communities in the 1980s and 1990s.
"A bakery would never try to market a product called Fentanyl Cake, and the name Crack Pie has an offensive meaning," she wrote.
Other culinary writers have also written on the name before the First column.
Tosi wrote in his letter that showing respect, integrity and loving the job was the fuel of his employees whose mission is to "spread joy and inspire celebration".
"The name Crack Pie does not fit that mission," she wrote.
She opted for the name Milk Bar Pie because "it's been part of the Milk Bar's menu since the first day" and that "the old name prevented the sticky and buttery slice from bringing happiness – my only goal in creating the first place. "
Crack Pie still appears in Google searches, but once the link is clicked, the Milk Bar website says "Milk Bar Pie".
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