The new Lotus sports car will be easier to drive every day

Book by pound, Lotus has always surpbaded its clbad in terms of dynamics and maneuverability. From this, there is no doubt. There are tangible aspects such as the quality of the construction and the convenience of the driver.

This is something he wants to address quickly. Phil Popham, Lotus boss, told TopGear.com that his company's new sports car – which we will see at the end of 2020 and ready to be sold in 2021 – will not only change the situation in terms of volume from the business, simply, easier to live.

"This will remain true to Lotus' DNA – it will still be a dynamic and efficient driver car – but it will also lift some of the barriers to entry.

"I mean ergonomics – entry and exit – connectivity, etc., which will attract more prospects without compromising the performance of the car. As we begin to develop our worldwide infrastructure for volume growth in the future, we will need a car that will appeal to a wider audience as soon as possible. But also the one who offers everything that is Lotus. A car with which you can live from day to day. "

He notes how this new sports car will be part of the "price segments" in which Lotus currently operates. Popham estimates that Lotus could possibly be able to sell between 7,000 and 10,000 cars a year, but only if the company is evolving into different segments. You can read more here. "We are focused on our sports car derivatives for the moment, but there is no doubt that we can move beyond that."

Presumably then, this new sports car platform – which will facilitate the entry and exit of the new sports car – will have room for electricity, especially since the Lotus Type 130 hypercar is considering to build?

"Electrification will definitely be part of our future," said Popham. "Beyond the car I talked about next year (the new sports car), I'm expecting all Lotus cars to have an all-electric version. It's not the only propulsion system we're working on, but electrification is definitely part of the future, no matter what segment we go into.

"We are still on dynamics and lightening," he adds. "And you have to do it with the weight of the batteries, but that's what Lotus Engineering can bring to the Geely group."

So, a long way to go. "We have on our shoulders the complete rejuvenation of a famous brand," notes Popham. "That's the reason we all signed up."

First stop, a sports car easier to live …