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Leigh-Anne Pinnock had the intention to leave the jaws on the ground to launch her own swimsuit collection.
But some fans were speechless at the price, and not just how incredible the Little Mix star was.
At £ 34 for the bikini bottoms and £ 40 for the top, some say their price is low – despite the style.
She posted a number of snapshots on Instagram to mark the release of the products.
Despite many positive comments, many claim that the bikini is much too expensive.
"I love them, but I was expecting a lot more creativity and the prices are ridiculous for a bikini that is not stylish and hardly stains your private parts. I still love you", did we written.
"I love you but why is it so expensive," said another, while one of them said, "I am really proud of you, but almost no d & # 39; between us can not afford to spend £ 80 for a bikini. "
They were not the only ones to show their frustration.
"Happy for you, but I was expecting more … especially with regard to sizing, all this promotion gave the impression that it was a very big brand, and that it was a good idea. is far from being the case, "it was said.
"Just too much money, sorry, old man," said another.
"Is the price paid separately for up and down? The website is quite confusing for me because it says £ 34 for just the bottom, and it seems a bit out of my price range," asked a fan.
One of them called the 27 year old player on the outside.
"How come all your photos are photographed?" You put a picture the other day that you had wrinkles on your stomach and said something like being proud of your appearance, but each photo should be photoshoped to that time."
Leigh-Anne, who now attends Watford footballer Andre Gray, really wants fans to love his new lineup.
"It's been a long time since I want my own fashion brand and finally seeing it go out is beyond a dream come true," she said.
"We have built this brand to promote self-love and self-confidence, and we want everyone who wears A'Seashell to feel bady, empowered and obsessed with their skin."
"I created In 'Seashell with my best friend Gabby." Creating my own brand of swimsuits with such a good friend was fantastic. "
"Our trip started with a pool in Miami, where we started discussing the will of our own range of swimsuits. Greg, Gabby's fiance, had bought him a sewing machine to boot. So we decided to join forces and create a brand. "
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